Some things impact our work and personal lives, and we don't notice them. They are just "normal," or they are things we never really noticed before for some reason. My duties as CEO of a multi-state real estate company have allowed me a unique opportunity. I've spent months studying the real estate industry from a grassroots level and assembled this information for an unusually encompassing high-level view. In the past four years, I've had long conversations with hundreds of real estate agents (most of whom are not our licensed agents) in multiple states. I'm still traveling, meeting and learning. However, from these conversations, here are three oddities, or really "thought patterns," that emerged and opportunities that arise when you recognize them: 1. Agents need their competitors I am surprised by the odd facial expressions when I say to real estate agents, "Real estate is the only major industry where you do deals and earn your income by frequently working with your...
- Agents need their competitors.
- Every market isn't totally unique.
- Buyers care less and less about brokerage offices.