The 5 biggest mistakes that sellers make
Refusing to compromise can leave owners with a home they don't want
by Marian McPherson Mar 18
7 seller personality disorders that can cost agents
If you encounter any of these, don't take the listing
by Trulia Pro Blog May 28
4 tips to set an asking price that's right for the current market
Start with the data and leave emotions out of it
by Trulia Pro Blog May 14
Having trouble overcoming homebuyer and seller objections? You're not asking the right questions
Once you identify clients as 'satisficers' or 'maximizers,' negotiation power improves
by Bernice Ross May 5
Listing appointment a prime opportunity to dispel pricing myths, learn true motivation for selling
New book helps agents learn what matters most to potential clients
by Bernice Ross Dec 16
Be the winning bid in a multiple offer: Focus on deposit, contingencies, lockbox
Realtor tips for closing transactions in today's market
by Bernice Ross Nov 14
Give unrealistic sellers the 'shock treatment'
How to move an overpriced listing
by Bernice Ross Jul 22
Tips for defusing explosive real estate situations
To be the calm in the eye of the storm, forget about who's wrong or right
by Bernice Ross Jun 3
Play offense, not defense, to score listing appointments
Justifying your commission means demonstrating value upfront
by Bernice Ross May 16
Even in recovering markets, listings must be priced right and properly marketed
by Dian Hymer Jan 21
Desperate approach can lead to buyer's remorse
by Dian Hymer Jan 2
Sellers often have unrealistic expectations about value of upgrades
by Bernice Ross Aug 30
Tips for arriving at a realistic value
by Bernice Ross Aug 13
Where have the buyers gone?
by Dian Hymer Sep 30