real estate marketing lessons
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
by Josh Ries Dec 4
AI cost estimates
No algorithm can replace the discipline, expertise and trust that real estate agents bring to home pricing estimates, Lindsey Harn writes
by Lindsey Harn Dec 3
buy real estate leads
Don't ignore the potential of paid leads, Josh Ries writes, especially if you're spending your time and energy generating leads on your own
by Josh Ries Dec 3
It looks like the CoStar-Zillow legal battle is changing venues
CoStar agreed in a new legal filing that moving the copyright lawsuit from New York to Washington state would likely make proceedings more efficient for all parties
Andrew Wild
Lofty’s Andrew Wild joined Zillow as employee No. 60 — when he left, it had grown past 6,000. After stops at Tom Ferry and Final Offer, today, he’s sharing predictions for where the industry is headed
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
Real CEO Tamir Poleg
In his last Inman Interview for 2025, Real CEO Tamir Poleg shares his thoughts on AI, sustainable growth and why Zillow and Compass should end their feud 'sooner than later'
by Marian McPherson Dec 2
EXp CEO Leo Pareja: We aren’t waiting for NAR on referrals
EXp rolled out updated referral disclosure forms on Monday. ‘Are we waiting for some 3rd-party body that we're members of to have our back? As we learned, I'd rather be safe than sorry’: Pareja
by Taylor Anderson Dec 1
Zillow removes climate data
The portal announced last year that listings would begin showing climate data from First Street. Now, however, Zillow has pivoted so that, instead, listings feature a link to First Street's website
by Jim Dalrymple II Dec 1
After failed NAR vote, brokerages beef up referral disclosures
After the National Association of Realtors failed to pass a broad referral disclosure requirement, some major real estate players are embracing transparency on their own
by Taylor Anderson Nov 26
Zillow’s SkyTour uses complex 3D tech to simplify home search
Gaussian splatting is an obscure AI-based visual data capture technology introduced for commercial use in 2023. It's now behind Zillow's latest update to its Showcase Listing lineup
by Craig C. Rowe Nov 25
delistings and discounts
Early fall numbers are in, reflecting a proliferation of stale listings, delistings and deep discounts to get sellers to the closing table
by Christy Murdock Nov 25
In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
Collov AI is an AI-powered home design platform that specializes in fast, easy virtual property staging
by Craig C. Rowe Nov 24
real estate website
If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it
by Josh Ries Nov 24
California Association of Realtors leans into referral fee transparency
CAR issued a statement broadly in support of referral fee disclosure just days after a group of Realtors at NAR voted against expanding disclosure requirements
by Taylor Anderson Nov 24