Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
Inman Review: Produce local videos with Explore My Town
Opinion
Opening an account with Explore My Town means gaining access to a wide array of tools and resources, from a very sleek, simple script-creation tool and shot list to high-end editing and marketing services
by Craig C. Rowe Jul 16
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Still not making video? 4 excuses holding you back
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
by Kris Lindahl Jul 15
Ricoh360 Tours releases beta phase of virtual staging product
With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours
by Craig C. Rowe Jul 14
Zip Your Flyer joins notable tech entities as member of MoxiCloud
Real estate technology platform MoxiWorks adds marketing software Zip Your Flyer to its list of MoxiCloud partnerships
by Craig C. Rowe Jul 13
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
The Real Word: How is the end of remote work impacting markets?
Opinion
This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus
by Byron Lazine Jul 9
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
Zillow revamps Premier Agent 'Best of Zillow' qualifications
Zillow said the new Best of Zillow scoring system will provide a more holistic view of agents' performance. The update rolls out in October
by Marian McPherson Jul 7
How to get more listings: 4 strategies for new agents
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
by Anthony West Jul 6
This millennial agent's listings keep going viral. Here's why
Tampa Bay, Florida, Realtor Philippa Main has become known for her snarky and sarcastic listing descriptions — and against all odds, the unorthodox strategy is working
10 scenarios that can get new agents ethics violations, lawsuits or worse
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Compass fortifies marketing suite with Video Studio
Compass Video Studio is the latest marketing tool for agents of the tech-forward brokerage to leverage for new business and branding
by Craig C. Rowe Jul 1
Kris Lindahl on extending his branding savvy into new business
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business amid a crazy, pandemic-driven market
by Christy Murdock Jun 28
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Inman Review: Birdeye is a smart take on experience marketing for agents
Opinion
The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture
by Craig C. Rowe Jun 25
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
7 daily disciplines that'll make your business boom
Start by implementing at least one of these disciplines to your routine, or add even more for greater growth
by Jimmy Burgess Jun 20
Inman Review: Can Roof take your lead capture to new heights?
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Does your advertising paint a true picture?
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
by Teresa Boardman Jun 17
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Inman Review: VoxDirect makes text marketing simple
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Email marketer ActivePipe rolls out brokeragewide nurture campaigns
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
by Craig C. Rowe Jun 10
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Deciding on the face of your brand? 3 points to consider
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
by Kris Lindahl Jun 9
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
61 safety tips every real estate agent should read
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
by Jay Thompson Jun 9
CRM Market Leader launches fully managed lead campaigns on Facebook
Market Leader focuses on lead conversion and nurture instead of generation, offering integrations with a deep library of industry lead providers
by Craig C. Rowe Jun 8
10 ways being on a team will boost your career and improve your life
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
by Carl Medford Jun 8
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
Man offers discounted rent for dog-sitting, draws internet outrage
The Zillow listing for the 3-bedroom Austin home, which was discovered by Reddit user u/KlutzyInflation, offers reduced rent to tenants willing to dog-sit the owner's 16-year-old black lab
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
Perfect your elevator pitch to win more business — here’s how
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
by Rainy Hake Austin May 31
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
Top Agent Network takes aim at office exclusives in NAR pocket listing policy
Top Agent Network argues that office exclusives result in less inventory, less exposure for listings and less consumer choice while benefitting large brokerages
by Andrea V. Brambila May 27
Overlooked inventory: 6 ways to find that diamond in the rough
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
by Lillian Dickerson May 27
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Chime taps Revaluate to empower lead quality with 'likely to move' scores
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said
by Craig C. Rowe May 25
Tribus debuts mobile app to augment lead follow-up, in-house communication
Real estate technology company Tribus has released a new mobile app for Android and iPhone to help agents communicate with leads and manage business
by Craig C. Rowe May 25
Berkshire Hathaway HomeServices CEO steps down to lead Place
Place, Ben Kinney's back-end technology platform, has tapped BHHS CEO Chris Stuart to lead the company as its new president, Inman has learned exclusively
by Marian McPherson May 24
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
6 video insights that'll shape your marketing game plan
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
by Rachael Hite May 24
5 people to watch at realtor.com as the company plots its next move
The News Corp. subsidiary is laser-focused on growing traffic and improving the consumer experience as it maintains its industry ties
by Andrea V. Brambila May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
How to generate listings by using buyers as a lead magnet
Jimmy Burgess, Kaciana Champlin and Katie Day tackle how agents can use old-school tactics in new-school ways at Inman Connect Now
by Andrea V. Brambila May 19
How to create smart marketing that works during a crisis
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
by Marian McPherson May 18
Chime partners with virtual tour tech provider EyeSpy360
IDX websites and property pages powered by Chime can now be enhanced with one of the industry's leading providers of live online tours
by Craig C. Rowe May 18
Marketing content manager Aryeo raises $3.65M
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
by Craig C. Rowe May 17
5 ways to track and predict market changes
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
by Marco Del Zotto May 17
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
Home renovation valuation app raises $6.5M, launches in Seattle
Inman was provided an early look at Plunk, which is member of NAR's Reach Accelerator Class of 2021. The funding will be used to further hone the app's first national iteration
by Craig C. Rowe May 11
Lone Wolf Technologies acquires LionDesk and HomeSpotter
'Ultimately, where we want to go is a fully connected digital platform with a single user persona,' said Lone Wolf CEO Jimmy Kelly
by Craig C. Rowe May 11
Live tour app HomeRover launches refresh after agent feedback
HomeRover has announced new features to its live tour app for agents and homebuyers. The refocused version includes a more business-tailored interface for agents and improved consumer-facing features and usability
by Craig C. Rowe May 11
How to market a fixer-upper in a seller's market
With a thoughtful strategy and solid plan you’ll find the right buyer who will appreciate the potential in a fixer-upper — and with these tips, your clients' home might sell faster than you think
by Ben Mizes May 10
Make extra cash last year? 5 ways to wisely invest it
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
by James Harris AND David Parnes May 6
Beyond design: 3 ways to fully leverage your brokerage brand 
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
4 tips for using Pinterest to grow your real estate business
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
by Nicole Mickle Apr 29
Cut through the noise! Video marketing strategies that work in 2021
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
by Christy Murdock Apr 29
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
Want to level up your marketing? Here's how tech can help
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
by Derek Dowell Apr 28
Beyond Pricing rebrands as Beyond to reflect growth
The startup says it now offers more than a dynamic pricing tool designed to maximize rental revenue for Airbnb hosts and property managers
by Andrea V. Brambila Apr 22
Feeling overwhelmed? 4 skills new agents should master first
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
by Faisal Susiwala Apr 22
Sotheby's launches new global ad campaign
The campaign is dubbed 'Nothing Compares' and will roll out in 75 countries
by Jim Dalrymple II Apr 21
Keep in touch! 7 effective ways to maintain past-client relationships
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
by Jay Thompson Apr 21
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
How to safely handle an open house
Holding an open house has always been a bit risky and has become even more so during the pandemic. To safely continue the practice, agents should keep these factors in mind
by Lillian Dickerson Apr 19
Lesson Learned: Do what works for you
Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack
by Christy Murdock Apr 19
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
Lone Wolf Technologies launches Cloud CMA for brokers
Lone Wolf Technologies announced the rollout of a new broker-focused version of the popular listing and market analysis software Cloud CMA
by Craig C. Rowe Apr 15
9 listing presentation mistakes you can't afford to make
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
by Thomas Mallette Apr 15
Put branding first! How to build a business that attracts growth
Invest in building a brand that people recognize, see as innovative and want to work for and with
by Kris Lindahl Apr 15
3 reasons Instagram isn’t working for you (and what to do)
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
by Stefanie Lugo Apr 14
Stop being a secret agent! 8 real estate conversation-starters
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
by Bernice Ross Apr 14
So you want to be an agent? Here are 7 truths about the job
Being a real estate agent is much more like operating your own business than working any other regular job. There's a huge learning curve, and it can often feel overwhelming. That's why, if you're a newbie, you have to be prepared. Here's what to expect
by Mayleene DeFreece Apr 12
12 videos every agent should make
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
by Jimmy Burgess Apr 9
10 marketing tactics to ensure your brand resonates in 2021
The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape
MoxiWorks enters into nationwide agreement with Century 21 Canada, launches HUB21
Agents throughout Century 21 Canada's 400 offices will have access to MoxiWorks solutions through a portal called HUB21
by Craig C. Rowe Apr 8
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
WATCH: Back to Basics 101 — Get back to blogging
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 7
Work smarter! 10 creative ways to reuse and repurpose your evergreen content
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
by Jay Thompson Apr 6
8 ways to rank higher on Google — and improve your website traffic
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business
by Kate Hulbert Apr 6
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
The Real Word: When will the market cool down?
Opinion
This week, Byron Lazine and Nicole White discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat and how landlords are dealing with the eviction ban
by Byron Lazine Apr 2
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
Why hiring a PR team is the best marketing decision you can make
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
by Mauricio Umansky Mar 31
How to build trust with prospective clients
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
Looking for listings? How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
How strategic partnerships can help your brokerage stand out
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
by Mauricio Umansky Mar 22
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
by Katie Lance Mar 20
How indies can thrive in today's market
Opinion
There are challenges, but the rewards of charting your own course are even greater
by Mark Choey AND Chris Lim Mar 16
Matterport and rooomy advance relationship with immersive virtual staging
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
by Craig C. Rowe Mar 15
Nothing to post? 21 social media content ideas to inspire your plan
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
by Jimmy Burgess Mar 14
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
HomeKeepr, now a MooveGuru product, announces service integration
Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in 7-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company
by Craig C. Rowe Mar 9
Awareness, growth and leadership: What's in store for EXIT Realty in 2021
Current and former EXIT Realty leaders Tami Bonnell, Bob McKinnon and Jeff Lobb share the challenges and opportunities the brokerage faces in the year ahead
by Marian McPherson Mar 9
3 cost-effective ways to use Facebook ads to get more clients
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
by Alex Craig Mar 8
Trying to find your niche? 5 tips for working with seniors
Connecting with seniors and their loved ones — and taking the time to understand their challenges fully — is essential to successful outcomes, according to the industry’s best SRES professionals
by Christy Murdock Mar 7
The Real Word: What does Zillow's earnings mean for solo agents?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work
by Byron Lazine Mar 5
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
About Time Tours offers industry mobile app for scheduling showings
The iOS and Android app is ready to go, seeking MLS and brokerage partnerships to streamline in-person property tours
by Craig C. Rowe Mar 1
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
Douglas Elliman launches agent influencer-assisted ad campaign
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents like Fredrik Eklund, The Altman Brothers and Tracy Tutor
by Lillian Dickerson Feb 24
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
10 ways to turn old leads into new business
Panelists at Inman Connect Now talk about creating 'wow moments' for clients, from sending warm fresh-baked cookies to doggie poop bags
by Andrea V. Brambila Feb 18
Building a brand? 5 tips for maximizing your online footprint
Agents Sue Pinky Benson and Liz Vaynerchuk-Novello offer their best tips for becoming as visible as possible online
ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
Building a brand? Here are the top 5 do's and don'ts
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
by Kris Lindahl Feb 18
Here's a first look at Zillow 3D Home Tours' newest features
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
by Craig C. Rowe Feb 17
3 tried-and-true ways to ensure your business doesn't freeze this winter
Whether you’re quarantined with your family, working from home or stuck in the cold, here's how you can keep your business hot and buzzing through the winter months
by Mayleene DeFreece Feb 16
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
How to make 2021 your best social media year ever
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
by Katie Lance Feb 14
Need a better bio? 7 stellar examples you'll want to mimic
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
by Christy Murdock Feb 13
Interest in Instashowing soars: Is it the next ShowingTime?
Opinion
A showing management solution for brokerages and multiple listing services, Instashowing does a terrific job of not overcomplicating the process of arranging a showing
by Craig C. Rowe Feb 12
The Real Word: What does Zillow's ShowingTime acquisition mean for agents?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty and how The Weeknd’s Super Bowl performance relates to real estate
by Byron Lazine Feb 12
4 tips to build a marketing strategy that sets your brokerage apart
Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
by Rainy Hake Austin Feb 11
Faster, easier, more personal: How tech is shaping luxury real estate
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
by Mauricio Umansky Feb 11
Creating YouTube content? 7 ideas for generating infinite topics
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
by Bernice Ross Feb 10
5 tips for taking traditional door-knocking digital
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
by Stacey Soleil Feb 9
Hawai'i Life joins invite-only network Forbes Global Properties
The luxury brokerage now has an ownership stake and a seat on the board of directors of the exclusive real estate network
5 mistakes you're probably making in your listing descriptions
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
by Christy Murdock Feb 8
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
by Christy Murdock Feb 6
5 secrets to building a team brand your clients will trust
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
by Kathleen Black Feb 4
Upgrade your business: 8 areas every agent should invest in
At its core, real estate is a sales job, but staying relevant requires many skills, like marketing, creativity, technological innovation and more. To step up your game and elevate your business, here's where you need to invest time and money
by Marco Del Zotto Feb 3
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
What a butt gym can teach agents about marketing
At Inman Connect, Jeff Lobb and Kenny Truong discuss creating a niche and becoming a community's Yelp
by Andrea V. Brambila Jan 28
Agents, 'don't be vanilla' when it comes to social media
Social media strategist Katie Lance shares her 5 tips for planning, creating and sharing engaging content that grows your business and audience
by Marian McPherson Jan 26
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
'2021 is going to be an insane year': Mike DelPrete's 5 megatrends
Mike DelPrete's 5 megatrends of real estate tech include the ongoing growth of new business models, a battle for adjacent services and one that might surprise you
by Craig C. Rowe Jan 26
Recovering from COVID-19? 10 tips for returning to work
Take the time to thank your body daily for working hard to fight off the virus, and adopt these workflow strategies to improve your productivity and post-COVID sluggishness
by Stacey Soleil Jan 24
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
Retarget like a boss: How to boost your sales with advanced audience segmentation
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
by Victoria Kennedy Jan 19
7 must-read real estate and sales books from 2020
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
by Brandon Doyle Jan 16