Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle | Jun 29
The Inman Handbook on communicating in our new normal
Improve your personal and professional performance with our guide designed to help you better communicate and connect with others and with yourself
by Christy Murdock Edgar | Jun 29
What should agents post? 5 social media guidelines for 2020
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
by Katie Lance | Jun 27
Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe | Jun 26
Not like all the rest? 5 lesser known CRMs that should be on your radar
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
by Craig C. Rowe | Jun 26
Bring your design in-house with RelayThat's easy-to-use tools
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
by Craig C. Rowe | Jun 26
CINC and Structurely team up to build a better chatbot
The popular lead generation and nurturing solution has worked for 9 months with intelligent automation company Structurely to deeply entrench its tech
by Craig C. Rowe | Jun 25
HAR ditches 'master' terminology in MLS descriptions
The Houston Association of Realtors no longer uses 'master' to describe bedrooms and bathrooms in the MLS, after a group of members called for the change
by Marian McPherson | Jun 24
Elm Street Technology bolsters web services with IDX Broker acquisition
The acquisition-minded proptech Elm Street Technology has acquired IDX Broker in its first purchase in the year of COVID-19 to strengthen national MLS reach and web marketing offerings
by Craig C. Rowe | Jun 24
Cloze excels in empowering real estate relationships
Opinion
First reviewed 5 years ago, this powerful, mobile-first CRM continues to standout as an advanced way to focus on existing relationships as a source of new business
by Craig C. Rowe | Jun 22
PlanetRE's consumer app is more MLS than search friendly
Opinion
Partnering with MLSListings, Inc. of Northern California, the software company's consumer search app misses the mark on several fronts but mainly in its core purpose: consumer home search
by Craig C. Rowe | Jun 12
Dear Marketing Mastermind: Should I talk to my sphere about difficult topics?
Automated marketing won’t be enough to preserve your reputation as social change and messaging comes to the forefront — so it’s time to get clear on your values and be authentic
by Christy Murdock Edgar | Jun 11
Corcoran agent fired over alleged racist marketing
Joseph Swedroe was based out of a Miami-area Corcoran office but was terminated after reportedly suggesting consumers move to Florida to escape unrest in New York
by Jim Dalrymple II | Jun 9
Email marketer ActivePipe buys content creator HomePrezzo
ActivePipe will use acquisition of HomePrezzo to further power what its agents can deliver to prospective buyers, sellers and renters. Terms of the deal were not disclosed
by Craig C. Rowe | Jun 9
MoxiWorks and 1000watt partner to provide better web design
The tech platform provider and marketing agency announced the partnership Tuesday, a collaboration built to provide brokerages with better web design and messaging services
by Lillian Dickerson | Jun 9
Brown Harris Stevens' agent platform 'couldn't have come at a better time'
The long-standing, NYC-based urban luxury independent has developed an agent productivity solution called MAIA. It rests on a Salesforce backbone
by Craig C. Rowe | Jun 5
Real Vision is the real deal for one-stop listing marketing
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
by Craig C. Rowe | Jun 5
Homesnap's Mazur: It's time for agents to go all in
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
by Craig C. Rowe | Jun 4
This is not the time for 'marketing as usual'
Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn't be afraid to talk about controversial topics
by Andrea V. Brambila | Jun 3
3D tours are hard to navigate? Not in my experience
Opinion
In an interview with Zillow's Rich Barton, Brad Inman said he found 3D home tours difficult to navigate. I say they've never been easier, and they're only getting better
by Craig C. Rowe | Jun 3
9 ways to turn a 'no' into a 'yes'
Opinion
Real estate is a problem-solving business. As an agent, being able to turn a 'no' into a 'yes' is a crucial skill to have under your belt. Here are 9 ways to do it
by Bernice Ross | Jun 3
Want to keep your online profiles on point? Here are 5 tips
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
by Andrew Fortune | Jun 2
ActivePipe debuts new lead qualification program
The Lead Qualify Program can create customizable email campaigns that are meant to generate new business from agents' existing databases
by Jim Dalrymple II | Jun 1
10 common staging mistakes that could hurt your listing
Staging can make your life — and your sellers' and buyers' experiences — infinitely more rewarding, if you approach it right
by Nicole Solari | May 30
kvCORE users to get video email through exclusive BombBomb integration
Agents and teams using Inside Real Estate's most popular product, kvCORE, will have access to video email come June through BombBomb. All users will have free basic access or the ability to upgrade to a premium account
by Craig C. Rowe | May 29
Elegran's Alfred is light, smart proptech for NYC agents
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe | May 29
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman | May 29
How to grow your Instagram audience as a team
Mauricio Umansky shares how his team grew The Agency’s Instagram account to be one of the most-followed residential real estate accounts in the world
by Mauricio Umansky | May 28
Kerbox Media wants to see all agents in the video spotlight
Founded by a former Southern California agent, the creative services company focuses on all things real estate video, from market updates to Zoom-call coaching
by Craig C. Rowe | May 27
Your profiles matter! Take time to perfect them
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
by Jay Thompson | May 27
CNipIT doesn't let web leads leave
A spin-out of an app called ConnectNow, CNipIT is similar to live chat tools. It leverages agent availability, helps keep mobile agents connected to their home offices, and it's free for 30 days
by Craig C. Rowe | May 22
Leverage your video content better with vidREACH
Opinion
This software is ideal for those agents and teams that are already comfortable with being on camera but need a better way to organize the marketing and outreach efforts around video content
by Craig C. Rowe | May 22
Here's how to help jump-start your local economy
Opinion
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
by Bernice Ross | May 20
Newest version of Top Producer proves why so many agents still rely on it
The Move, Inc. CRM has been around for years, first reviewed in 2015. It's new version, X, has upped its user experience with speed, integrations and added coaching tools
by Craig C. Rowe | May 19
A peek at Compass CRM
The industry was surprised when the tech-forward franchise acquired a fan-favorite, but Compass' in-house solution for managing and marketing to contacts is still a worthy industry player
by Craig C. Rowe | May 19
Here's a simple approach to making listing videos
Opinion
Getting started with video can be daunting. Your next listing can shine on camera, all you need is a smartphone, a few apps and a couple hours, from start to finish
by Craig C. Rowe | May 19
How to stand out during (and long after) this pandemic
Here’s how agents are seizing the opportunity provided by change to grow and thrive
How to adapt your marketing to be sensitive
Opinion
On any given day, consumers receive a barrage of marketing messages. So, how can you make sure that you stand out while staying authentic, helpful and empathetic to today's problems? One Lake Tahoe agent shares her success story
by Amie Quirarte | May 15
Postcard marketers, rejoice: ProspectsPlus adds lead lists
The company behind 3-click mailing has made it even easier with included regional lifestyle and demographic lead lists and improved creative tools
by Craig C. Rowe | May 15
Dear Marketing Mastermind: What can I do right now to boost my business?
Opinion
Forget long-term solutions and wait-and-see options. Here's what agents and brokers can do right now to feel better about their businesses
by Christy Murdock Edgar | May 12
Lone Wolf's new Marketplace spreads tech wealth industrywide
The new online offering provides countless Lone Wolf customers and members of partnered associations a place to access multiple technology vendors, making it the Netflix of proptech
by Craig C. Rowe | May 11
BoomTown rolls out new features and updates for agents
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
by Craig C. Rowe | May 11
5 ways to grow a close-knit community today
Opinion
How can you thrive in today's world? By building community. This means showing up time and time again to help, educate and offer value to the connections you cultivate and the people you bring together
by Mike McGowan | May 11
3 showing ideas for today (open houses need not apply)
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
by James Harris AND David Parnes | May 7
Are your business cards bad? 8 design mistakes to avoid
Opinion
Sticking to the basics and communicating a simple, straightforward message can never be wrong
by Alison Wisnom | May 7
VIP Realtors rolls out multiviewer virtual visits on all listings
Notable independent brokerage Crye-Leike will be introducing the same Nodalview-powered concept to its southeastern US offices as the pandemic continues to hamper in-person showings
by Craig C. Rowe | May 6
Homesnap update promotes live open houses
An increasingly popular way to tour homes in the age of COVID-19, live open house events can now be promoted within the popular home search portal
by Craig C. Rowe | May 6
W+R Studios announces new virtual product Cloud CMA Live
A new version of the popular CMA creation tool integrates with video conference platforms for coronavirus-compliant listing presentations. There's also live markup and built-in objection handling
by Craig C. Rowe | May 5
IXACT Contact’s full-service updates make building relationships a breeze
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
by Craig C. Rowe | May 4
Should you RSVP to open house app Block Party?
Opinion
There's potential in this free app's value to open house marketing, but its developer needs to delve deeper into its competition and find out more about how agents leverage open house contacts
by Craig C. Rowe | May 1
4 tech tools agents need now
Opinion
Missed this fun, fast Inman Town Hall session about what tech is hot and effective now? Here's a quick recap of the tools
by Craig C. Rowe | Apr 30
Goodbye sports cars, hello restraint: Luxury marketing flips the script
'The over-the-top marketing, the partying and the champagne is not cool right now,' said Donna Olshan, a luxury Realtor and the founder of Olshan Realty in New York
by Veronika Bondarenko | Apr 30
Looking for a CRM? 15 features you should know
Opinion
Customer relationship management solutions are critical to most in the industry, but they can be challenging to choose. Although common, these features can be executed in a myriad of ways
by Craig C. Rowe | Apr 30
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel | Apr 30
Should we adjust our ad spend? Team advertising strategies to consider now
Teams that choose to adapt to the unique needs of a crisis market will find many opportunities to stay top-of-mind with prospects while nurturing leads. Here are a few ad spend strategies to consider
by Kathleen Black | Apr 30
PureAgent CRM launches video marketing features after yearlong beta test
The upstate New York proptech has released a new version of its CRM — in the works for 3 years — with live tour and video messaging functionality
by Craig C. Rowe | Apr 29
South Florida's BeachesMLS sees success in Virtual Open House Week
The widely promoted and community-supported event resulted in more than 700 online open houses, and it could serve as a model for associations nationwide looking to keep momentum in the wake of the pandemic
by Craig C. Rowe | Apr 28
Back At You announces direct Instagram publishing
The marketing technology company underwent the arduous process of becoming an authorized Facebook and Instagram Marketing Partner to allow agents to publish directly to the image-sharing platform
by Craig C. Rowe | Apr 24
True or false? TruPlace has what agents need to market homes during a pandemic
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe | Apr 24
How to become the go-to team in your area
Find an area that you want to dominate, thoroughly learn it, and give back
by David Parnes AND James Harris | Apr 23
Terradatum announces Listing Home Run for automated video marketing
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
by Craig C. Rowe | Apr 22
27 tech terms every agent should know
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
by Craig C. Rowe | Apr 22
Filmmaker-inspired video app wants your help in beta testing
Opinion
The app comes with a shot list and in-screen shooting recommendations to ensure users capture everything that makes a video worth watching. It was developed by a filmmaker and former Sotheby's executive
by Craig C. Rowe | Apr 17
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe | Apr 17
Mobile app Yaza geo-tags video content for listings and lifestyles
Opinion
Made for the iPhone, Yaza automatically maps every place you record a video, making it an ideal technology for property tours and neighborhood marketing
by Craig C. Rowe | Apr 17
A few tips from top real estate teams on showing houses amid the virus
Debra Beagle and Tommy Choi provide insight and tips at Thursday's Inman Town Hall
by Patrick Kearns | Apr 16
Lion & Orb launches new listing marketing program for agents
PressList is designed to generate media coverage for agents' listings. The service also includes a virtual tour agents can use while in-person showings remain off limits
by Jim Dalrymple II | Apr 16
3 ways to up your Instagram game during quarantine
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
by Mauricio Umansky | Apr 16
10 steps for cutting your brokerage's budget now
Opinion
Adjust to the situation, be conservative in your planning, and prepare for a slow recovery
by Erica Ramus | Apr 16
How to use YouTube to boost your lead generation
Find out how Jackson Wilkey unlocked the code for generating thousands of leads from YouTube
by Bernice Ross | Apr 15
Dear Marketing Mastermind: Are there rules for what to say to clients?
Opinion
Here's what you can do right now to meet the demands of the present and future in your real estate business
by Christy Murdock Edgar | Apr 14
Amid pandemic, auctions surge among luxury owners eager to sell
'Real estate agents need to be more aware of the auction as an opportunity,' says Ben Brady, regional director at Harcourts North America
by Veronika Bondarenko | Apr 13
Want to accelerate your business recovery? Specialize now
Opinion
Prepare now for the market to bounce back. Don’t turn off the marketing funnel, but rather, double down on hyperlocal marketing efforts
by Anthony Hitt | Apr 13
The Real Word: The 10 cities best prepared for a downturn
Opinion
Plus, NAR provides telemedicine services for Realtors and the brokerage that's getting creative with virtual tour scavenger hunts
by Byron Lazine | Apr 10
16 soft prospecting ideas for your team
It’s more critical than ever to stay at the forefront of your clients’ minds as a community pillar
by Nicole Lopez | Apr 9
BoxBrownie releases native 360-degree tour platform
Award-winning image editing and marketing company has grown rapidly by editing others' work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours
by Craig C. Rowe | Apr 8
New HomeSpotter ad product pushes virtual tour events
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
by Craig C. Rowe | Apr 8
How to build your pipeline through social media advertising
With the right strategy in place, social media is a powerful marketing tool for your business. Here's how to build a social media marketing funnel to continually develop meaningful connections and find leads
by Kelly O'Brien | Apr 8
5 ways to engage your community on Instagram
People are flocking to social media for comfort and escapism. Here's how you can tweak your messaging to connect with your community and spread positivity today
by Andrew Jevin | Apr 7
4 tips for generating new leads while staying home
Here are some ways to be proactive and stimulate interest in your business
by Loni Vogler AND Sonya Feigen | Apr 7
5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
7 steps for recession-proofing your business
With uncertainty in the air, what can you do right now to help prepare your business for what’s ahead? Here's where to start
Chime speeds release of Facebook, YouTube livestreaming tools
The agent operating system has developed streaming tools for Facebook Live and YouTube and released them ahead of schedule in response to the COVID-19 market reduction of face-to-face business
by Craig C. Rowe | Apr 3
Agent Icon makes social media imagery a no-brainer
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe | Apr 3
Cost of marketing on Facebook, Instagram falls during pandemic
Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis
by Jim Dalrymple II | Apr 2
6 hidden Zoom features that'll boost your video skills
It seems like everyone is turning to Zoom while social distancing. From creating fresh backgrounds to freshening up your face, these next-level features will enhance your experience
by Craig C. Rowe | Apr 1
Start Back to Basics Month by getting comfortable on camera
Being camera-worthy is more about knowledge, confidence and good communication skills than it is about appearance
by Nicole Solari | Apr 1
Let’s officially cancel April Fools’ Day
Opinion
Nothing about this situation is funny, and now is not the time. Instead, just go about your business like any other day on April 1
by Jay Thompson | Mar 31
How to keep your social media healthy when you're quarantined
Here's how real estate agents can keep their social media streams healthy, mindful and relevant even while stuck working from home
by Katie Lance | Mar 30
3 ways to get buzz for your luxury listing as the market changes
Now’s the time to get creative and adjust to the current environment. Don’t be afraid to partner up and embrace new technology to better serve your market
by Troy Palmquist | Mar 26
Practicing real estate from a distance? 5 virtual meeting platforms you need to know
Opinion
Online buyer meetings, continuing education and digital listing presentations will become more popular than ever, even after coronavirus wanes. Here are some of the more popular virtual meeting options worth checking out
by Craig C. Rowe | Mar 25
7 essential tips for communicating with your sphere during crisis
Don't make the major mistake of not communicating with your clients and prospects during this time of uncertainty. It could define the rest of your career. Here's how to do it right
How to safeguard your business in this challenging time
Doubling up on cleanliness, catering to your clients' interests, staying abreast of your local real estate market news and other measures you can take to prepare your business for any disruption
by John Giffen | Mar 22
Why marketing to interest rates is the wrong strategy
Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
by Leslie Ebersole | Mar 20
We talked to 21 multiple listing services about their coronavirus preparations. Here's what they said
Canceling open houses, making showings voluntary and offering online training are some of the steps MLSs are taking. More drastic steps may be on the horizon
by Andrea V. Brambila | Mar 19
NYC-based property matching service Localize to connect buyers with agents
Originally aiming to offer New York City buyers an honest look at neighborhoods and buildings, the company has now launched Localize Advantage to help buyers to find their ideal agent
by Craig C. Rowe | Mar 18
Email offers biggest returns for real estate marketing: Report
As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money
by Jim Dalrymple II | Mar 18
Need a virtual tour solution now? Here are our top picks
Opinion
Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic
by Craig C. Rowe | Mar 18
Got cabin fever? Here are 104 ideas to keep you sane
From the business building to the silly, there's something for everyone on this list
by Jay Thompson | Mar 18
A lighthearted listing campaign during tough times
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
by Lillian Dickerson | Mar 16
Dear Marketing Mastermind: How can I get the most out of my content?
You’re creating content, but how can you ensure that people respond? Find out how to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms
by Christy Murdock Edgar | Mar 10