Alyssa Jones standing in front of a half money, half thumbs up background to represent real estate social media ROI.
7 social media posts that can actually drive ROI
Use these ideas from Alyssa Jones to help you turn likes into actual clients
by Alyssa Jones Oct 19
SERHANT. New Development Jersey City condo
SERHANT. bets its in-house media machine offers edge for new development projects
Can a Netflix-grade studio sell condos? SERHANT. tests its thesis in Jersey City
by Nick Pipitone Oct 19
An image of a robot's arm in front of a house to represent misleading AI real estate listing photos.
Too good to be true? DC joins others in cracking down on AI-edited listing photos
Councilmember Christina Hendricks has proposed a bill that requires agents to disclose the use of 'altered images' in their marketing materials
by Marian McPherson Oct 16
real estate client events
7 steps to turn real estate client events into advocate incubators
Plan real estate client events built on community and reciprocity
by Bob Burns Oct 14
Adam Taylor discusses AI-generated marketing.
AI marketing for real estate agents: Don’t skip the last 20%
Splendor's Adam Taylor explains why AI can get you 80% of the way there, but the rest is on you
by James Dwiggins AND Keith Robinson Oct 14
A small figure made of Amazon boxes looks at a computer behind a shopping cart full of packages, illustrating real estate data privacy.
TMI: What Amazon’s shopper profiles mean for your CRM notes
Are you ready if your clients ask to see your CRM notes on them?
by Jessi Healey Oct 12
It pays to be specific: the $100M lesson for real estate agents
It pays to be specific: the $100M lesson for real estate agents
Malte Kramer explains why the future of real estate marketing depends on getting more specific
by James Dwiggins AND Keith Robinson Oct 12
Images of a viral video to explain Krys Benyamein's listing video idea.
Steal this listing video idea that sells the house AND the neighborhood in 23 seconds
Recreate your own version of this viral listing video from Krys Benyamein
by Krystopher Benyamein Oct 10
luxury outdoor staging
Beyond curb appeal: How to stage and market the outdoor experience
Today's luxury buyers form their 1st impression long before the entryway
by Julian Buckner Oct 8
COO Wendy Forsythe
From agent to eXp COO: Wendy Forsythe on staying flexible through change
Flexibility, resilience and smart boundaries matter more than ever in real estate
by James Dwiggins AND Keith Robinson Oct 7
agent-to-agent listing marketing
Posting only for homebuyers? You're missing your real audience
Make sure your competition remembers your posts when their buyer asks what's new
by Roxanne Hale Oct 6
fall home staging
Pumpkin problems: 7 fall staging don’ts that scare homebuyers
Make sure your seasonal decor doesn't overshadow the home you're selling
by Lori Matzke Oct 5
A Victorian house in autumn to illustrate the whimsigoth real estate trend.
Hex appeal: What whimsigoth means for fall listings
A movie house built in 1998 is driving October decor, and agents have a few weeks to use it
by Jessi Healey Oct 5
Erin Bradley discusses real estate call reluctance.
This agent hasn't self-promoted since 2011. Here's her secret
Erin Bradley on why the Go-Giver mindset beats the go-getter hustle
by James Dwiggins AND Keith Robinson Oct 5
pre-listing email
I signed 30 listings this year. Here's the email I send before I ever walk through the door
Reaching out before the consultation allows the homeseller to 'meet' you before you arrive
by Krystopher Benyamein Oct 3
What works on social media this quarter: Now Streaming
What works on social media this quarter: Now Streaming
Learn how to plan your social media content more effectively
by Inman Oct 2