Are you Googleable? 5 simple steps to upgrade your online presence
Here are a few tips to help ensure that when your ideal clients search for a real estate agent, they'll find and get to know, like and trust you
by Mary Hind Long Oct 13
3 secrets for perfecting your personal brand
Agents need to embrace personal branding and control their online presence now more than ever
by Mauricio Umansky Oct 13
5 ways to hype your listing before it hits the market
Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
by Darryl Davis Oct 12
It's time to pay attention to QR codes: Your future clients
Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they're everywhere. So, as a tech-forward real estate agent, here's how you can leverage them and meet clients where they are
by Craig C. Rowe Oct 11
How to brand yourself as the go-to local agent on Instagram
Here are 3 Instagram strategies you can implement right way to start grabbing local prospects' attention online and generating leads
by Heather Colby Oct 11
Stagerie partners with BoxBrownie to offer virtual staging services
Real estate staging platform Stagerie has partnered with BoxBrownie to offer an exclusive discount for Stagerie users in need of virtual staging and photo editing services
by Marian McPherson Oct 11
Blimp drives deal communication, compensates for data: Tech review
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
by Craig C. Rowe Oct 8
7 ways to wow past clients and build lifelong relationships
If you go deeper in your past client relationships, they will take your business wider
by Jimmy Burgess Oct 8
A mansion so nice, she sold it twice: Cindy Ambuehl on a $25M deal
Luxury agent Cindy Ambuehl told Inman how she closed the sale of a $25 million mansion overlooking the Riviera Country Club in Los Angeles
by Daniel Houston Oct 8
7 mistakes top producers don't let derail their success
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
by Jimmy Burgess Oct 7
4 tips to make staging more manageable
Staging is all about being broadly appealing — and tactful when it comes to homeowners' existing decor
by Jim Dalrymple II Oct 6
How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
by Jim Dalrymple II Oct 6
Keller Williams agent canned for conspiratorial 'plandemic' billboard
Former Greensboro KW agent Chris Carlan has been fired for his controversial billboard featuring a coronavirus conspiracy theory and Pepe the Frog, a well-known Neo-Nazi meme
by Marian McPherson Oct 6
Breaking into high-end real estate? 3 tips for aspiring luxury agents
Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
by David Parnes AND James Harris Oct 6
Coldwell Banker will be focusing on sellers in 2022 — here’s why
David Marine, chief marketing officer of Coldwell Banker, recently told Inman his company's ongoing rebranding efforts have improved both consumer and agent sentiment, and buoyed the fortunes of local franchisees
by Jim Dalrymple II Oct 6
Facebook down! 4 ways to be ready next time
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
by Craig C. Rowe Oct 5
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5
3 tips for setting your 2022 multifamily marketing plan
The rental landscape has shifted, to say the least, over the past two years. Here's how we're planning for next year
by Michael Zaransky Oct 5
5 tips for setting your 2022 real estate marketing budget
Here are a few things to consider as you plan for next year
by Michelle Ayala Oct 1
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Showingly proves itself a comprehensive tool for showing property: Tech review
Companies seeking to organize and track consumer interest in their listings could realize benefits in using this app, as could MLSs seeking an alternative software in this category to offer members
by Craig C. Rowe Oct 1
3 tips for breaking into the luxury real estate market
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
by Santiago Arana Oct 1
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
3 real estate leaders share how to hit the bullseye on your rebrand
Independent broker-owners Vanessa Bergmark and Kofi Nartey, and Century 21 CMO Cara Whitley share the 5 steps to rebranding a brokerage
by Marian McPherson Sep 29
Compass CMO: The only path forward is automation
Matt Spangler, chief marketing solutions officer at Compass, shares the role personalization and automation play in marketing in a rapidly evolving real estate landscape
by Marian McPherson Sep 29
Want to level up in 2022? 5 ways to approach growth
If you want to level up in 2022, first, slow down. Think carefully about the past year — what worked, what didn't, what could've used a little improvement — and then start carving your path to growth one step at a time
by Mauricio Umansky Sep 28
Commission rebates: 'Oh, hell no'
Opinion
Agents flock to Facebook groups to find answers to commission objections only to find a lot of useless chatter. Here's a breakdown of the most common handlers and what works
by Jay Thompson Sep 28
For agents, is Clubhouse ‘alive and well’ or ‘yesterday’s special’?
Clubhouse used to be one of the hottest networking apps out there. But now that the hype has died down, Inman asked agents if it was still a platform worth their time
by Libertina Brandt Sep 28
5 ways to bring a stale listing back to life — without a price reduction
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
by Santiago Arana Sep 28
Pulse: The new marketing strategies you're trying in 2022
From leveraging Instagram's nifty Reels feature to introducing interactive floor plans, here's how our readers are spicing up their marketing plans for 2022
by Inman Sep 28
Berkshire Hathaway franchise network adds Tennessee brokerage
Tennessee's Lakeside Real Estate Group will do business under the Berkshire Hathaway HomeServices brand, the franchise network announced
by Daniel Houston Sep 27
Creating your 2022 marketing plan? 10 tips from a chief marketing officer
Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
by Kristen Diamond Sep 27
Elm Street Technologies buys OutboundEngine in 5th purchase in 2021
OutboundEngine will enhance Elm Street's Elevate solution, an omnichannel system that augments lead generation, web marketing, client collaboration, sales and operations
by Craig C. Rowe Sep 27
How to use Zillow to grow your business in 2021
Find out how Zillow has managed pandemic-fueled increases in online traffic while enhancing services to agents and customers
by Christy Murdock Sep 27
Meet the former Amazon exec tasked with growing Redfin’s reach
Redfin Chief Growth Officer Christian Taubman shares how he balances leading Redfin's product and marketing strategy, and why keeping 'the real world' in mind is key
by Marian McPherson Sep 27
How to get more listings in 2021
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
by Dani Vanderboegh Sep 24
SparkOffer's open-bid model helps listing agents market homes: Review
Opinion
This platform benefits agents with unique luxury listings, investment properties, land and other real estate that doesn't get a lot of attention on the local MLS
by Craig C. Rowe Sep 24
TikTok for real estate: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
LeadSpark gives you fully serviced Facebook lead campaigns: Tech review
There's definitely value in outsourcing your advertising creative, budget and traffic, but make sure the result aligns with everything else you're doing to find new business
by Craig C. Rowe Sep 23
How this real estate podcast got 10K Facebook views in 30 days
A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you started
by Maria Quattrone Sep 23
Strategy and digital business transformation define the new Placester
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
by Craig C. Rowe Sep 23
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
The listing launch plan that gets higher prices, faster sales, more listings
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
by Jimmy Burgess Sep 23
6 things agents wish sellers understood about marketing
Opinion
First impressions are everything when putting a home on the market. That’s just one of several things we wish sellers understood about marketing homes to sell
by Carl Medford Sep 22
Want neighborhood expert status? 9 shortcuts to learning your market
To become the local expert, you have to earn it by building your market knowledge and reputation. Here's how to get there faster
by Jay Thompson Sep 21
Pulse: What new marketing strategy are you trying in 2022?
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
by Inman Sep 21
'Pick one thing': To grow your brand, agents say to take baby steps
Top real-estate agents gave their insight into building a personal brand at a recent Inman Connect Now session
by Daniel Houston Sep 21
4 ingenious ways to take advantage of a market slowdown
Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more
by Marian McPherson Sep 21
Pulse: Readers share the worst marketing advice they've ever received
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
by Inman Sep 21
Need a break? 3 systems that'll automate your business growth
Focus on doing what you do well, and find people and systems that will support you and augment your skills
by Victoria Kennedy Sep 21
Meet the Opendoor executive shaping the iBuyer narrative
As Opendoor's Chief Customer Officer, Megan Meyer Toolson is putting the company's customer at the forefront of everything and sharing the iBuyer's story with agents and brokers
by Lillian Dickerson Sep 20
Inman Top 5: The biggest stories of the week Sept. 11-16, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 17
3 rules for keeping your brokerage's branding in check
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
by Erica Ramus Sep 17
Placester rolls out new solution for managing outsourced creative services
Scope, timeframes, creative approach and timelines are all addressed by the new software; access to Placester's Services Marketplace is available through Placester directly
by Craig C. Rowe Sep 16
QUIZ: Are you a closer? Test your marketing prowess
Find out how good your closing skills are by answering these 10 questions
by Bernice Ross Sep 16
12 steps for thriving through a market shift
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
by Jimmy Burgess Sep 16
Clients expect a tech-savvy agent: EXp chief marketing officer
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic
by Daniel Houston Sep 16
How to shift your marketing strategy in Q4 — and start 2022 right
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
by Rainy Hake Austin Sep 16
How to become the team that attracts top talent
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
by Adam Hergenrother Sep 16
10 tips that can save your business' online reputation
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
by Jay Thompson Sep 15
Pulse: What's the worst marketing advice you've ever received?
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
by Inman Sep 14
Real Estate Webmasters wins Gold award for design of CarlyCarey.com
Real Estate Webmasters, a Vancouver Island-based real estate web design and technology company, has taken home the top award for global real estate websites at the 2021 Muse Creative Design competition
by Craig C. Rowe Sep 13
Inman Top 5: The biggest stories of the week Sept. 4-10, 2021
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
by Inman Sep 10
Your script just flopped. Here's what you probably did wrong
Opinion
Do you know what makes your scripts winners? Bernice Ross dissects which scripts are pure gold and which will be epic fails — plus best practices for any script
by Bernice Ross Sep 10
Coldwell Banker launches partnership with Supreme Auctions
Coldwell Banker has partnered with Supreme Auctions to help agents sell luxury properties and learn the ins and outs of the auction space with a free course
by Marian McPherson Sep 10
Inman Review: VSH Media rolls out mobile-based virtual staging
Opinion
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media's mobile app offers agents an good, affordable option but charges more for faster turnaround
by Craig C. Rowe Sep 10
Too much information: Sellers risk privacy in era of 3D marketing
As interactive imagery spreads in real estate, homeowners and their agents increasingly have to consider ways to keep their personal information private
by Jim Dalrymple II Sep 10
10 smart closing gift ideas that clients will never forget
Give gifts that will help you stay top-of-mind for your clients, and you'll go from being a one-time agent to a lifetime agent
by Jimmy Burgess Sep 9
Can 3D tours upend pro listing photos? Not likely
Although 3D tours certainly saw an uptick during the pandemic, using them on every listing isn’t practical or necessary — especially in a hot market. Here's why traditional listing photography, despite its flaws, will still be standard practice
by Anthony West Sep 9
The best marketing ideas come from agents in the field
Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field and why the best feedback comes straight from agents
Pulse: What's the best real estate marketing campaign you've ever seen?
What's that one marketing campaign that really stood out to you (and still does, even years later)? This week, we're inviting our readers to share their favorite marketing efforts — whether it's their own or someone else's
by Inman Sep 8
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
5 top agents share how they're preparing for fall success
Using rent-to-own platforms, helping buyers secure a home, doubling down on your niche market — 5 agents share how to make this fall your best yet
by Marian McPherson Sep 8
Pulse: Readers share their top marketing strategies for fall
Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season
by Inman Sep 7
Inman Review: Real Happy is here to market your listings
Opinion
Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new, productive way to market and coordinate showings
by Craig C. Rowe Sep 6
Ever struggle for words? Here’s how to nail client conversations
The authors of 'Exactly What to Say for Real Estate Agents' provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways
by Bernice Ross Sep 6
Inman Top 5: The biggest stories of the week Aug. 28 - Sept. 3, 2021
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here's the Inman Top 5 for the week
by Inman Sep 3
Realogy Expansion Brands CMO: Don't fall for this marketing trap
Realogy's Jennifer Marchetti on what it's like juggling two brands, what she does as a CMO all day and how her job is similar to that of a fortuneteller
Inman Review: Beans Tour is an app for managing home tours
The app's geospatial technology parent company is called One Hundred Feet, and it came about when two California entrepreneurs wanted to make sure their Uber Eats driver could accurately deliver a pizza
by Craig C. Rowe Sep 3
Hit replay! 3 social media marketing videos from Inman Connect events
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
by Inman Sep 2
3 ways to dominate a neighborhood
Owning a neighborhood takes time and commitment, and you need to find one that works for you. Once you do find the right 'spot,' don’t hesitate to go all in, be creative and make it your own. Here's how
by Mark Choey Sep 2
Pulse: What are your top marketing strategies this fall?
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you're leaning on this fall? And what new strategies are you introducing to your plan?
by Inman Sep 1
Ryan Serhant on building a personal brand: 'No one is just an agent'
The master of marketing shares five simple tips for building a personal brand that will further your business and bring in leads
99 blog ideas for buyers 
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
by Jay Thompson Sep 1
6 steps for turning 'orphan' clients into your lifetime fans
If you’re looking to expand your client base or jump-start stalled productivity, there’s never been a better time to try this strategy to drive listing and sales leads
by Darryl Davis Aug 30
Want a pay raise? 6 tips for increasing your average sales price
Increasing your average sales price is simply a small shift in focus followed by a strategic plan to position yourself as the luxury expert. Here are six steps that will help you do just that
by Jimmy Burgess Aug 27
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Blockchain-backed Blimp raises $200K to reinvent the real estate deal
Blimp Homes announced it has raised $200,000 as part of a new $1 million campaign to back Blockchain-based home sales app
by Craig C. Rowe Aug 25
Lone Wolf buys Propertybase in 5th acquisition this year
Propertybase's flexible suite of front- and back-office features is expected to broadly enhance Lone Wolf's technology appeal to brokers and teams
by Craig C. Rowe Aug 25
5 simple ways agents can improve their online presence
At Connect Now, social media strategist Chelsea Peitz broke down how agents can utilize the '5 S' strategy to amp up their digital presence
by Libertina Brandt Aug 24
How a people-centric mindset helped 2 teams top their markets
Top teams in Florida and California got there by picking the right agents and helping them grow, their leaders said at Connect Now
by Daniel Houston Aug 24
MTV 'Cribs,' once king of real estate TV, returns to the air
'Cribs' was huge during its first run 2 decades ago, but in the time since social media and other content creators have radically changed the world
by Jim Dalrymple II Aug 20
Inman Review: GetAccept helps agents stay in touch and convert leads
Opinion
Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager
by Craig C. Rowe Aug 20
21 creative video concepts to reach more buyers and sellers
Here’s a handy list of video ideas that every agent can — and should — easily make to reach out to more potential buyers and sellers and keep in touch with past clients
by Jimmy Burgess Aug 20
MoxiPresent launches new tools and better brand control
The browser-based solution from MoxiWorks has embraced the power of the listing presentation by enabling individual agents to promote open houses, design and scroll through neighborhood tours, and quickly create listing print collateral
by Craig C. Rowe Aug 19
Virtual tour provider EyeSpy360 to expand through Meero agreement
Meero raised $230 million in 2019 to expand its ability to connect visual artists with businesses in need of marketing assets
by Craig C. Rowe Aug 19
5 ways marketing tools can improve customer service 
If you're looking to improve the customer experience for your agents' clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire
by Rainy Hake Austin Aug 19
Court calls Top Agent Network 'anticompetitive,' tosses NAR suit
Judge voiced concerns that the Clear Cooperation Policy could have anticompetitive effects but suggested TAN was the wrong plaintiff to bring suit
by Andrea V. Brambila Aug 18
OneMob's video landing pages offer a terrific marketing advantage
OneMob is a video content creation and email marketing solution that can help real estate agents convert leads and communicate with clients
by Craig C. Rowe Aug 17
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
Inman Review: Holofy Spaces is leading the vertical video tour revolution
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
6 tips for expanding your network with social media
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
by James Harris AND David Parnes Aug 12
Video app OneDay raises $19M shortly after entering apartment industry
OneDay has launched Convey, a video production tool for apartment properties and leasing agents, in addition to raising $19 million
by Craig C. Rowe Aug 11
Engel & Völkers brings simplicity to luxury in new marketing campaign
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
by Lillian Dickerson Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
New Adwerx product leverages motion graphics in online listing ads
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
by Craig C. Rowe Aug 9
11 time-saving apps that'll give you leverage
Finding efficiencies wherever you can will help you work smarter, not harder. Here are 11 must-try apps that'll save you time, put you in control and keep you organized wherever you go
by Jimmy Burgess Aug 8
From slideshows to high-end films: 7 listing video tools that win buyers' attention
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
Inman Review: Need more horsepower in your online presence? Try Agent Engine
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
by Craig C. Rowe Aug 6
5 tips for making a splash in a new market
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest
Want a free business boost? Here's how to make online reviews work for you
Reviews can truly be the currency of your business. Here's how you can create a positive experience for all of your clients — and stand out with your customer service
by Sam Trimble Aug 5
3 reasons choosing a niche is the best thing I did for my career
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
by Nicole Espinosa Aug 5
Lone Wolf extends shopping spree with Terradatum acquisition
Lone Wolf's recent spat of acquisitions isn't about taking business out of agents' hands, but rather helping them avoid disruption, Lone Wolf's Chief Strategy Office Chris Egan said
by Craig C. Rowe Aug 4
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
How to grow your network
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances
by Connie Czarnecki Aug 3
Pulse: What newbies need to know about marketing listings
From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings
by Inman Aug 3
Most listings have bad visuals. Here's how to stand out
According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you're a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right
by Christy Murdock Aug 2
Is over-the-top luxury real estate marketing coming back in style?
'People had that initial 'I want, I want, I want,' and then they got very clear on what they wanted,' Institute for Luxury Home Marketing President Diane Hartley told Inman
Homes listed in the MLS sell faster and for nearly 17% more: Study
Bright MLS looked at 442,829 home sales across its 6-state Mid-Atlantic footprint that sold over a 24-month period
by Andrea V. Brambila Jul 30
SEO made simple: 2 main things agents should focus on
Optimizing your website for SEO can be a daunting task for a lot of agents — but it's key to driving potential leads to your business. Here are 2 simple ways you can improve your site's visibility
by Kate Hulbert Jul 29
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you'll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few.
by Katie Lance Jul 29
Start here: 9 skills agents need to nail from the start
Opinion
Connect with people you care about, and give them such excellent service that they will happily refer you to their friends and acquaintances
by Bernice Ross Jul 29
Map-based real estate marketing sees explosive growth
Homesnap has partnered with Waze to let agents pin their listings and open houses to interactive maps. Such ads have seen a surge of interest over the past month
by Jim Dalrymple II Jul 28
4 tips for agents who want to score laughs — and leads — on Instagram
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same
WATCH: The slick marketing video behind 'catastrophic failure' spec home sale
The marketing video behind 1155 Angelo Drive exudes a calm, modern coolness. But at the time the video was made, developers behind the property were already likely aware of significant waterproofing issues present throughout the home
by Lillian Dickerson Jul 28
Pulse: What do newbies need to know about marketing listings?
When it comes to listings, what makes for a solid marketing strategy? From social media to video tours, we want you to chime in with your best advice and tips for newbie agents
by Inman Jul 28
Real estate agents who pay NCAA athletes will win. Here's why.
Thanks to new rules, NCAA athletes can now use their name, image and likeness to promote your business. Smart agents should seize this opportunity. Here's why
by Chris Smith Jul 28
The 10+ greatest real estate and sales books of all time (IMHO)
Opinion
Here are a plethora must-read books from authors who are willing to help in your ongoing quest for real estate knowledge
by Jay Thompson Jul 28
Total Expert integrates RatePlug to connect loan officers with agents
RatePlug, a marketing platform that connects mortgage loan officers and real estate agents, is now integrated into Total Expert, a customer relationship management solution
by Matt Carter Jul 27
Open houses are out: Here's how to get your name out there
Traditional marketing and growth strategies were upended, thanks to the pandemic. Here are a few ways agents can use their special sauce to engage buyers, promote their brand and get that listing sold
by Victoria Kennedy Jul 27
Overwhelmed by social media? Here's a step-by-step guide for growth
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
by Jimmy Burgess Jul 25
Writing your agent bio? 13 tips for standing out from the pack
Every agent needs an amazing bio for clients to check out as they do their homework, but it can be tough to come up with one, especially if you have little experience. If you're not sure where to start, here are a few tips (and examples worth borrowing)
by Christy Murdock Jul 24
Inman Review: Can iBuyers get you leads? They can with Zoodealio
Opinion
Not quite an iBuyer, Zoodealio does in some instances buy a seller's home, but the software's experience is clearly developed around getting agents more listing leads
by Craig C. Rowe Jul 23
Zero contacts? 6 ways to get clients as a newbie
Making connections is a crucial part of being a real estate agent. But if you're new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients
by Mauricio Umansky Jul 22
Agents can take charge of their social media using these tools, tips
During a recent Connect Now workshop, a top social media expert said one of the biggest mistakes agents make is being hands-off with their social media pages
by Daniel Houston Jul 20
Inman Review: Produce local videos with Explore My Town
Opinion
Opening an account with Explore My Town means gaining access to a wide array of tools and resources, from a very sleek, simple script-creation tool and shot list to high-end editing and marketing services
by Craig C. Rowe Jul 16
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
Still not making video? 4 excuses holding you back
Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them
by Kris Lindahl Jul 15
Ricoh360 Tours releases beta phase of virtual staging product
With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours
by Craig C. Rowe Jul 14
Zip Your Flyer joins notable tech entities as member of MoxiCloud
Real estate technology platform MoxiWorks adds marketing software Zip Your Flyer to its list of MoxiCloud partnerships
by Craig C. Rowe Jul 13
Privacy rules are changing marketing. Are you prepared?
Opinion
The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You're not going to be able to grow your business using yesterday’s playbook — so burn it
by Chris Smith Jul 13
How to look like a pro: 5 marketing strategies for new agents
Worried about coming across as a rookie? Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value
by Christy Murdock Jul 12
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
$10M in sales from Instagram: Steal from this agent's playbook
Whether you're brand new or you've been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you'll grow your followers — and your business
by Jimmy Burgess Jul 9
The Real Word: How is the end of remote work impacting markets?
Opinion
This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus
by Byron Lazine Jul 9
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
Zillow revamps Premier Agent 'Best of Zillow' qualifications
Zillow said the new Best of Zillow scoring system will provide a more holistic view of agents' performance. The update rolls out in October
by Marian McPherson Jul 7
How to get more listings: 4 strategies for new agents
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
by Anthony West Jul 6
This millennial agent's listings keep going viral. Here's why
Tampa Bay, Florida, Realtor Philippa Main has become known for her snarky and sarcastic listing descriptions — and against all odds, the unorthodox strategy is working
10 scenarios that can get new agents ethics violations, lawsuits or worse
Here are 10 hypothetical situations to help illustrate how you can avoid some very real legal and ethical problems
Compass fortifies marketing suite with Video Studio
Compass Video Studio is the latest marketing tool for agents of the tech-forward brokerage to leverage for new business and branding
by Craig C. Rowe Jul 1
Kris Lindahl on extending his branding savvy into new business
Find out how this team leader and branding and marketing expert created a new service that feeds into his brand while boosting business amid a crazy, pandemic-driven market
by Christy Murdock Jun 28
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Inman Review: Birdeye is a smart take on experience marketing for agents
Opinion
The relatively new concept uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture
by Craig C. Rowe Jun 25
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
7 daily disciplines that'll make your business boom
Start by implementing at least one of these disciplines to your routine, or add even more for greater growth
by Jimmy Burgess Jun 20
Inman Review: Can Roof take your lead capture to new heights?
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Does your advertising paint a true picture?
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
by Teresa Boardman Jun 17
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Inman Review: VoxDirect makes text marketing simple
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Email marketer ActivePipe rolls out brokeragewide nurture campaigns
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
by Craig C. Rowe Jun 10
The New Normal: What if everyone just stops paying for leads?
They used to be part of everyone’s business model but, increasingly, paid leads simply can’t compete with organic traffic and referrals
by Christy Murdock Jun 10
Deciding on the face of your brand? 3 points to consider
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
by Kris Lindahl Jun 9
Looking for leads? Tap into these digital door-knocking strategies
Opinion
Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those relying on more traditional digital or print marketing strategies
by Bernice Ross Jun 9
61 safety tips every real estate agent should read
Opinion
Prevention and avoidance are always better options than dealing directly with any safety-related issue. Don't be afraid, be aware
by Jay Thompson Jun 9
CRM Market Leader launches fully managed lead campaigns on Facebook
Market Leader focuses on lead conversion and nurture instead of generation, offering integrations with a deep library of industry lead providers
by Craig C. Rowe Jun 8
10 ways being on a team will boost your career and improve your life
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
by Carl Medford Jun 8
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
Man offers discounted rent for dog-sitting, draws internet outrage
The Zillow listing for the 3-bedroom Austin home, which was discovered by Reddit user u/KlutzyInflation, offers reduced rent to tenants willing to dog-sit the owner's 16-year-old black lab
Worth a steal! 8 email marketing scripts for your repertoire
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more
by Bernice Ross Jun 2
Perfect your elevator pitch to win more business — here’s how
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
by Rainy Hake Austin May 31
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
Top Agent Network takes aim at office exclusives in NAR pocket listing policy
Top Agent Network argues that office exclusives result in less inventory, less exposure for listings and less consumer choice while benefitting large brokerages
by Andrea V. Brambila May 27
Overlooked inventory: 6 ways to find that diamond in the rough
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
by Lillian Dickerson May 27
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Chime taps Revaluate to empower lead quality with 'likely to move' scores
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said
by Craig C. Rowe May 25
Tribus debuts mobile app to augment lead follow-up, in-house communication
Real estate technology company Tribus has released a new mobile app for Android and iPhone to help agents communicate with leads and manage business
by Craig C. Rowe May 25
Berkshire Hathaway HomeServices CEO steps down to lead Place
Place, Ben Kinney's back-end technology platform, has tapped BHHS CEO Chris Stuart to lead the company as its new president, Inman has learned exclusively
by Marian McPherson May 24
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
6 video insights that'll shape your marketing game plan
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
by Rachael Hite May 24
5 people to watch at realtor.com as the company plots its next move
The News Corp. subsidiary is laser-focused on growing traffic and improving the consumer experience as it maintains its industry ties
by Andrea V. Brambila May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
How to generate listings by using buyers as a lead magnet
Jimmy Burgess, Kaciana Champlin and Katie Day tackle how agents can use old-school tactics in new-school ways at Inman Connect Now
by Andrea V. Brambila May 19
How to create smart marketing that works during a crisis
Valerie Garcia, senior producer at branding agency 1000watt, shared her tips for creating a marketing plan that connects with consumers and guides them through market crises
by Marian McPherson May 18
Chime partners with virtual tour tech provider EyeSpy360
IDX websites and property pages powered by Chime can now be enhanced with one of the industry's leading providers of live online tours
by Craig C. Rowe May 18
Marketing content manager Aryeo raises $3.65M
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
by Craig C. Rowe May 17
5 ways to track and predict market changes
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
by Marco Del Zotto May 17
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
Home renovation valuation app raises $6.5M, launches in Seattle
Inman was provided an early look at Plunk, which is member of NAR's Reach Accelerator Class of 2021. The funding will be used to further hone the app's first national iteration
by Craig C. Rowe May 11
Lone Wolf Technologies acquires LionDesk and HomeSpotter
'Ultimately, where we want to go is a fully connected digital platform with a single user persona,' said Lone Wolf CEO Jimmy Kelly
by Craig C. Rowe May 11
Live tour app HomeRover launches refresh after agent feedback
HomeRover has announced new features to its live tour app for agents and homebuyers. The refocused version includes a more business-tailored interface for agents and improved consumer-facing features and usability
by Craig C. Rowe May 11
How to market a fixer-upper in a seller's market
With a thoughtful strategy and solid plan you’ll find the right buyer who will appreciate the potential in a fixer-upper — and with these tips, your clients' home might sell faster than you think
by Ben Mizes May 10
Make extra cash last year? 5 ways to wisely invest it
Opinion
Whether it’s employee training, branding, refreshing your website or focusing on a good cause, pouring extra funds into your business or team is one of the most beneficial ways to grow
by James Harris AND David Parnes May 6
Beyond design: 3 ways to fully leverage your brokerage brand 
Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business
4 tips for using Pinterest to grow your real estate business
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
by Nicole Mickle Apr 29
Cut through the noise! Video marketing strategies that work in 2021
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
by Christy Murdock Apr 29
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
Want to level up your marketing? Here's how tech can help
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
by Derek Dowell Apr 28
Beyond Pricing rebrands as Beyond to reflect growth
The startup says it now offers more than a dynamic pricing tool designed to maximize rental revenue for Airbnb hosts and property managers
by Andrea V. Brambila Apr 22
Feeling overwhelmed? 4 skills new agents should master first
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
by Faisal Susiwala Apr 22
Sotheby's launches new global ad campaign
The campaign is dubbed 'Nothing Compares' and will roll out in 75 countries
by Jim Dalrymple II Apr 21
Keep in touch! 7 effective ways to maintain past-client relationships
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
by Jay Thompson Apr 21
Don’t miss out! 4 simple ways to generate leads on your website
Be sure to utilize these simple strategies to capture more leads from your website with minimal effort and cost
by Kate Hulbert Apr 21
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
How to safely handle an open house
Holding an open house has always been a bit risky and has become even more so during the pandemic. To safely continue the practice, agents should keep these factors in mind
by Lillian Dickerson Apr 19
Lesson Learned: Do what works for you
Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack
by Christy Murdock Apr 19
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
Lone Wolf Technologies launches Cloud CMA for brokers
Lone Wolf Technologies announced the rollout of a new broker-focused version of the popular listing and market analysis software Cloud CMA
by Craig C. Rowe Apr 15
9 listing presentation mistakes you can't afford to make
Be sure to avoid these common mistakes, and you are well on the way to controlling the market and the ultimate success of your career
by Thomas Mallette Apr 15
Put branding first! How to build a business that attracts growth
Invest in building a brand that people recognize, see as innovative and want to work for and with
by Kris Lindahl Apr 15
3 reasons Instagram isn’t working for you (and what to do)
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
by Stefanie Lugo Apr 14
Stop being a secret agent! 8 real estate conversation-starters
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
by Bernice Ross Apr 14
So you want to be an agent? Here are 7 truths about the job
Being a real estate agent is much more like operating your own business than working any other regular job. There's a huge learning curve, and it can often feel overwhelming. That's why, if you're a newbie, you have to be prepared. Here's what to expect
by Mayleene DeFreece Apr 12
12 videos every agent should make
These 12 video templates, together with the two search rank term tools, will help you reach your target clients and build trust by answering their questions before they ask
by Jimmy Burgess Apr 9
10 marketing tactics to ensure your brand resonates in 2021
The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape
MoxiWorks enters into nationwide agreement with Century 21 Canada, launches HUB21
Agents throughout Century 21 Canada's 400 offices will have access to MoxiWorks solutions through a portal called HUB21
by Craig C. Rowe Apr 8
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
WATCH: Back to Basics 101 — Get back to blogging
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 7
Work smarter! 10 creative ways to reuse and repurpose your evergreen content
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
by Jay Thompson Apr 6
8 ways to rank higher on Google — and improve your website traffic
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business
by Kate Hulbert Apr 6
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
The Real Word: When will the market cool down?
Opinion
This week, Byron Lazine and Nicole White discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat and how landlords are dealing with the eviction ban
by Byron Lazine Apr 2
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
Why hiring a PR team is the best marketing decision you can make
Opinion
Here's how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team
by Mauricio Umansky Mar 31
How to build trust with prospective clients
Opinion
Take the time to demonstrate your trustworthiness, constantly work on your listening skills, do the right thing, and remember it's not about you, and you'll find your clients — and yourself — well-rewarded
by Jay Thompson Mar 31
Looking for listings? How to build a real estate farm step-by-step
With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it's been a while since you have, these steps will help you create and grow a thriving geographic real estate farm
by Jimmy Burgess Mar 28
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
How strategic partnerships can help your brokerage stand out
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
by Mauricio Umansky Mar 22
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
by Katie Lance Mar 20
How indies can thrive in today's market
Opinion
There are challenges, but the rewards of charting your own course are even greater
by Mark Choey AND Chris Lim Mar 16
Matterport and rooomy advance relationship with immersive virtual staging
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
by Craig C. Rowe Mar 15
Nothing to post? 21 social media content ideas to inspire your plan
Social media platforms are oversaturated with all sorts of posts, so creating content that's fresh, creative and engaging can help cut through the noise, grow your following and nurture trust with your clients. Here are a few ideas
by Jimmy Burgess Mar 14
6 tips for working with the largest pool of homebuyers
It’s critical to understand where, how and why millennials are searching for homes right now
by Ben Mizes Mar 13
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
HomeKeepr, now a MooveGuru product, announces service integration
Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in 7-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company
by Craig C. Rowe Mar 9
Awareness, growth and leadership: What's in store for EXIT Realty in 2021
Current and former EXIT Realty leaders Tami Bonnell, Bob McKinnon and Jeff Lobb share the challenges and opportunities the brokerage faces in the year ahead
by Marian McPherson Mar 9
3 cost-effective ways to use Facebook ads to get more clients
If you’re looking to get started with real estate Facebook ads, start with these battlefield-tested strategies that will boost your business
by Alex Craig Mar 8
Trying to find your niche? 5 tips for working with seniors
Connecting with seniors and their loved ones — and taking the time to understand their challenges fully — is essential to successful outcomes, according to the industry’s best SRES professionals
by Christy Murdock Mar 7
The Real Word: What does Zillow's earnings mean for solo agents?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s shareholder letter, Compass acquisitions and direct mail strategies that work
by Byron Lazine Mar 5
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
About Time Tours offers industry mobile app for scheduling showings
The iOS and Android app is ready to go, seeking MLS and brokerage partnerships to streamline in-person property tours
by Craig C. Rowe Mar 1
Direct mail marketing isn't dead! Here's how to do it right
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
by Christy Murdock Feb 28
Douglas Elliman launches agent influencer-assisted ad campaign
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents like Fredrik Eklund, The Altman Brothers and Tracy Tutor
by Lillian Dickerson Feb 24
Want to crush it on TikTok, Instagram or YouTube? 7 tips for video creation
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
by Bernice Ross Feb 24
10 ways to turn old leads into new business
Panelists at Inman Connect Now talk about creating 'wow moments' for clients, from sending warm fresh-baked cookies to doggie poop bags
by Andrea V. Brambila Feb 18
Building a brand? 5 tips for maximizing your online footprint
Agents Sue Pinky Benson and Liz Vaynerchuk-Novello offer their best tips for becoming as visible as possible online
ActivePipe's SmartSend advances the role of email in lead nurture
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
by Craig C. Rowe Feb 18
Building a brand? Here are the top 5 do's and don'ts
Opinion
Does everyone in your market know who you are? If the answer is no, then you have serious work to do to get your name out there. Here are few things you should (and shouldn't) do when building your real estate brand
by Kris Lindahl Feb 18
Here's a first look at Zillow 3D Home Tours' newest features
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
by Craig C. Rowe Feb 17
3 tried-and-true ways to ensure your business doesn't freeze this winter
Whether you’re quarantined with your family, working from home or stuck in the cold, here's how you can keep your business hot and buzzing through the winter months
by Mayleene DeFreece Feb 16
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
How to make 2021 your best social media year ever
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
by Katie Lance Feb 14
Need a better bio? 7 stellar examples you'll want to mimic
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
by Christy Murdock Feb 13
Interest in Instashowing soars: Is it the next ShowingTime?
Opinion
A showing management solution for brokerages and multiple listing services, Instashowing does a terrific job of not overcomplicating the process of arranging a showing
by Craig C. Rowe Feb 12
The Real Word: What does Zillow's ShowingTime acquisition mean for agents?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty and how The Weeknd’s Super Bowl performance relates to real estate
by Byron Lazine Feb 12
4 tips to build a marketing strategy that sets your brokerage apart
Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
by Rainy Hake Austin Feb 11
Faster, easier, more personal: How tech is shaping luxury real estate
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
by Mauricio Umansky Feb 11
Creating YouTube content? 7 ideas for generating infinite topics
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
by Bernice Ross Feb 10
5 tips for taking traditional door-knocking digital
You don't have to abandon your traditional real estate door-knocking values — you simply have to pivot them. Here's how you can put a modern-day twist on something you've been doing for years
by Stacey Soleil Feb 9
Hawai'i Life joins invite-only network Forbes Global Properties
The luxury brokerage now has an ownership stake and a seat on the board of directors of the exclusive real estate network
5 mistakes you're probably making in your listing descriptions
Your ho-hum property descriptions may be undermining your MLS marketing. Avoid these five common mistakes to make your next description pop
by Christy Murdock Feb 8
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
by Christy Murdock Feb 6
5 secrets to building a team brand your clients will trust
Building a well-established brand is what keeps leads flowing and customer retention high. Here are the five people-focused factors to work on so you can build trust and loyalty
by Kathleen Black Feb 4
Upgrade your business: 8 areas every agent should invest in
At its core, real estate is a sales job, but staying relevant requires many skills, like marketing, creativity, technological innovation and more. To step up your game and elevate your business, here's where you need to invest time and money
by Marco Del Zotto Feb 3
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
What a butt gym can teach agents about marketing
At Inman Connect, Jeff Lobb and Kenny Truong discuss creating a niche and becoming a community's Yelp
by Andrea V. Brambila Jan 28
Agents, 'don't be vanilla' when it comes to social media
Social media strategist Katie Lance shares her 5 tips for planning, creating and sharing engaging content that grows your business and audience
by Marian McPherson Jan 26
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
'2021 is going to be an insane year': Mike DelPrete's 5 megatrends
Mike DelPrete's 5 megatrends of real estate tech include the ongoing growth of new business models, a battle for adjacent services and one that might surprise you
by Craig C. Rowe Jan 26
Recovering from COVID-19? 10 tips for returning to work
Take the time to thank your body daily for working hard to fight off the virus, and adopt these workflow strategies to improve your productivity and post-COVID sluggishness
by Stacey Soleil Jan 24
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
Retarget like a boss: How to boost your sales with advanced audience segmentation
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
by Victoria Kennedy Jan 19
7 must-read real estate and sales books from 2020
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
by Brandon Doyle Jan 16