Greg Mason succeeds Bob Peltier as CEO of Edina Realty Home Services

New leader joined company in 1986, has served as corporate counsel, president of title businesses

Berkshire Hathaway affiliate HomeServices of America has promoted a 27-year veteran of the company, Greg Mason, to succeed Bob Peltier as CEO of Edina Realty Home Services, the leading residential real estate brokerage in the Minneapolis-St. Paul market.

Mason joined Edina Realty Home Services in 1986 and served as corporate legal counsel. As a member of the executive leadership team, Mason was instrumental in Edina Realty's expansion into key regional markets, the company said. He was named president of Edina Realty Title in 1997, and has also served as managing director of title services for HomeServices of America Inc., overseeing the company's title and escrow operations nationwide.

Minneapolis image via Shutterstock.
Minneapolis image via Shutterstock.

Greg Mason

Greg Mason

As CEO of Edina Realty Home Services, Mason will oversee a brokerage business with more than 2,200 Realtors working out of 60 offices in Minnesota and western Wisconsin who closed nearly 31,500 real estate transactions in 2013 and generated more than $7.2 billion in sales volume. He'll also be responsible for the company's mortgage, title, and escrow and insurance businesses -- Edina Realty Mortgage, Edina Realty Title and Edina Realty Insurance.

Mason "is extraordinarily well-qualified to serve as CEO, and under his leadership, coupled with our remarkable agents and management team, Edina Realty is poised for continued growth," Peltier said in a statement.

Peltier, who became Edina Realty Home Services' CEO in 2008, has been named chairman emeritus of Edina Realty Home Services.

"Bob's leadership, dedication and uncompromising commitment to his agents, employees and customers guided Edina Realty to its position as one of the largest and most successful real estate companies in the country," said his older brother, Ron Peltier, chairman and CEO of HomeServices, in a statement.

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In a 2009 Star Tribune profile, Bob Peltier told the newspaper how he'd bounced back from a stroke the year before, and planned to invest heavily in technology that he hoped would reduce expenses and help give the company a competitive edge.

The brokerage made waves in 2011 and 2012 when it stopped providing listing data to third-party websites like Trulia and realtor.com.


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