Visits to real estate websites surge 25 percent from December to January

Homes.com, Apartment Guide and Rent.com surge past MSN Real Estate

Homes.com, Apartment Guide and Rent.com all moved up in Experian Marketing Services’ rankings of top real estate websites in January, surging past MSN Real Estate.

Century 21 maintained its position as the only franchisor website in the top 20, and Redfin and ZipRealty were the top brokerage websites on the list.

SEO image via Shutterstock.
SEO image via Shutterstock.

Movoto — which obtains listings data as a licensed broker in California and 35 other states, but which operates primarily as a referral site for agents at other brokerages — was the only other brokerage site in the top 20.

HAR.com — the consumer-facing website operated by the Houston Association of Realtors — was the only multiple listing service website in the top 20.

Total U.S. visits to real estate websites were up 25 percent from December, to 364.4 million.

Top 20 real estate websites, January 2014

Website

Total visits

Share of visits

December rank

1. Zillow

57,251,451

15.71%

1

2. Trulia.com

30,294,825

8.31%

2

3. Realtor.com

26,292,335

7.21%

3

4. Yahoo! Homes

21,322,132

5.85%

4

5. Homes.com

10,141,145

2.78%

6

6. Apartment Guide

6,933,588

1.90%

7

7. Rent.com

5,170,450

1.42%

11

8. MSN Real Estate

4,847,430

1.33%

5

9. Apartments.com

4,317,852

1.18%

10

10. LoopNet

4,251,186

1.17%

8

11. HomeAway

4,189,206

1.15%

17

12. Redfin

4,163,199

1.14%

9

13. ForRent.com

4,074,682

1.12%

13

14. ZipRealty

3,710,863

1.02%

12

15. Caring.com

3,534,251

0.97%

18

16. Century 21 Real Estate

3,496,996

0.96%

16

17. ApartmentFinder.com

3,260,305

0.89%

14

18. Movoto Inc.

3,221,894

0.88%

19

19. HAR.com

3,037,288

0.83%

15

20. HotPads.com

2,984,276

0.82%

22

Source: Experian Marketing Services/Experian Hitwise

Editor’s note: This story has been updated to note that Movoto Inc. is licensed as a brokerage in 36 states.


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