So it’s official. Zillow is buying Trulia. And Brad Inman argues that this is now “checkmate” for the traditional real estate industry. As he suggested a few months ago, Brad sees brokers as trapped between portals on one side and top producing agents on the other, and believes that “Zulia” will soon win the hearts and minds of consumers to extend its industry dominance. Maybe he’s right. And I should be clear that this is Brad’s take, not necessarily the goal for Spencer Rascoff, who has made great efforts to position and promote Zillow as an ally rather than a challenger to the industry. But who is to say that this is the end? Right now, Zulia is far and away the biggest and probably the best online listing portal in the industry. But it was only eight years ago th...
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