Technology

Why Zulia doesn’t mean checkmate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

So it’s official. Zillow is buying Trulia. And Brad Inman argues that this is now “checkmate” for the traditional real estate industry. As he suggested a few months ago, Brad sees brokers as trapped between portals on one side and top producing agents on the other, and believes that “Zulia” will soon win the hearts and minds of consumers to extend its industry dominance. Maybe he’s right. And I should be clear that this is Brad’s take, not necessarily the goal for Spencer Rascoff, who has made great efforts to position and promote Zillow as an ally rather than a challenger to the industry. But who is to say that this is the end? Right now, Zulia is far and away the biggest and probably the best online listing portal in the industry. But it was only eight years ago that Myspace was “the fastest-growing property on the Internet, perhaps in Internet history.” The story of the Internet for the past 20 years has been a history of industry leaders reduced to als...