• The best way to kill pre-pre-listings and pre-listings is to educate consumers.
  • In a seller's market, there's no reason to build excitement for a coming listing -- buyers are already excited about anything new on the market.
  • By pre-pre-listing, homeowners are effectively making their homes into playthings for the agents or brokers involved.

I think the best way to kill the pre-listing and the pre-pre-listing strategy is to start educating consumers. At least where I work, we are in a pretty strong seller’s market. There isn’t any reason to put a “coming soon” sign in front of a home to build excitement.

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