Why good pricing is priceless

Underpricing only serves to prove those theories that agents aren't to be trusted
  • A small percent of the sellers I work with have realistic ideas about the value of their home.
  • The longer the home is on the market, the less likely sellers are to get fair market value.
  • Pricing is a huge opportunity to raise the bar for the real estate industry.

A person doesn’t have to search the Internet long before finding articles about bad real estate agents. The idea of real estate agents routinely underprice real estate for a quick sale is a popular one. And this bad pricing — it’s further proof that real estate agents are dishonest and that the bar needs to be raised.