• Riley concierges send responses to new leads within minutes and then ask follow-up questions to prequalify them. Then concierges turn the text conversation over to an agent.
  • Concierges at Riley's 'text centers' interact with leads using questions provided by agents, along with their own ingenuity.
  • They can handle some requests, like relaying listing information or looking up the closest grocery store to a property.
  • Real estate licensees that allow unlicensed assistants to perform certain activities can be liable for violating state real estate laws.

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Keith Frazier When a prospective renter recently contacted New York City-based agent Keith Frazier through a listing portal, the lead's phone lit up within minutes. It was a text from Frazier. How could he help? After the potential client responded, she received a flurry of questions, including, "What are your specific search preferences?" "How much money do you earn?" and "What do you do for a living?" The woman may have thought she was building a rapport with Frazier as she answered these questions. And she was. Sort of. The questions were actually sent on Frazier's behalf by a "text center" operated by Riley. The startup's "concierges" send text responses to prospective buyers and sellers just minutes after they contact an agent, then ask a series of follow-...