AgentBrokerage

‘Text center’ teeing up leads for real estate agents

Riley concierges send text messages on behalf of agents to help convert leads
Published on Mar 22, 2016
  • Riley concierges send responses to new leads within minutes and then ask follow-up questions to prequalify them. Then concierges turn the text conversation over to an agent.
  • Concierges at Riley's 'text centers' interact with leads using questions provided by agents, along with their own ingenuity.
  • They can handle some requests, like relaying listing information or looking up the closest grocery store to a property.
  • Real estate licensees that allow unlicensed assistants to perform certain activities can be liable for violating state real estate laws.

Keith FrazierWhen a prospective renter recently contacted New York City-based agent Keith Frazier through a listing portal, the lead's phone lit up within minutes.It was a text from Frazier. How could he help?After the potential client responded, she received a flurry of questions, including, "What are your specific search preferences?" "How much money do you earn?" and "What do you do for a living?"The woman may have thought she was building a rapport with Frazier as she answered these questions.And she was. Sort of.The questions were actually sent on Frazier's behalf by a "text center" operated by Riley. The startup's "concierges" send text responses to prospective buyers and sellers just minutes after they contact an agent, then ask a series of follow-up questions to tee up leads for agents.Frazier, who heads up the Keith Frazier Team at Highline Residential, took over the text exchange after the lead had provided desirable answers to the que...

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