Onboard Informatics, a data provider whose content fills out countless real estate websites, is planning to acquire property report provider AddressReport. The planned acquisition, which is expected to close sometime in the first quarter of 2016, will enable Onboard to begin offering products that can help clients capture and nurture leads. Onboard Informatics, whose clients include Century 21, Coldwell Banker, Better Homes and Gardens Real Estate and CoreLogic, did not disclose the proposed terms of the acquisition. AddressReport provides deep-diving property profiles that can include elevator wait times, rodent sightings, neighbors’ political orientation, and crime maps. Onboard Informatics -- which already provides a wealth of neighborhood and property data and can offer clients access to over 100 listing feeds from MLSs -- will weave AddressReport's data into its existing data sets. But, more notably, the data provider will use the startup to begi...
- Data provider wants to use AddressReport's property updates to help agents avoid losing the business of leads who won't transact for many months.
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