Who has real power in the real estate industry?

  • Real power in the real estate industry has little to do with size or budget.
  • Individual agents have the majority of the power in the real estate industry.
  • Whichever intermediary supplies the agents with the best tools to capture leads wins their allegiance.

Power in the real estate industry is not defined by company size, financial assets or a massive advertising budget. Power is a function of getting the marketplace to take a specific buying or selling action. All fruitful actions start and end with the individual agent in the 2016 real estate industry.