Dropping buzzwords is a time-honored marketing tradition. Offrs, a real estate marketing system for real estate agents, invokes four of the trendiest in its pitch to potential customers: “machine learning,” “predictive analytics, “artificial intelligence” and “bleeding-edge” (which is the new “cutting-edge”).
- Offrs uses 'predictive analytics' to pinpoint likely sellers, markets to them and turns some into qualified leads.
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