• Zillow released two new features for builders that allow them to better position and market new builds, and make smarter land acquisition decisions.

Lately, Zillow Group has been on a roll with updating and releasing new products for agents and brokers alike.

Now builders can get in on the fun with a new lot availability feature for the Promoted Communities program and access to a new tool called Builder Insights.

The lot availability feature allows consumers to see which lots are available in real-time, and provides the lot’s status — for example, “not yet built,” “under construction,” “move-in ready” and “sold.”

Furthermore, consumers will get community activity notifications that tell them how many lots are left.

Zillow's lot availability map.

Zillow’s lot availability map.

The Builder Insights platform provides consumer behavior and local market conditions data. Builders will be able to view available inventory, consumer search data and housing economics that will assist them in product positioning, land acquisition and marketing.

“These new features are game-changing for builders who partner with us,” said Lucy Wohltman, Zillow Group vice president of new construction, in a press release.

“The introduction of lot availability improves not only the consumer search experience on Zillow, but allows builders to showcase their available inventory and significantly increase discoverability of their communities.

“Coupled with access to more data than ever before from the Builder Insights platform, builders have the tools to make more informed decisions about where and what to build that will be most desirable to home shoppers.”

Email Marian McPherson

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
He left Real Geeks and then came back. Why?Watch Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription