Zillow Group just released ‘Premier Broker’ lead platform

Tool aims to help brokers nurture and convert leads

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Real estate behemoth Zillow Group wants to help real estate brokerages turn more leads into commissions. The company rolled out a new platform today -- "Premier Broker" -- that aims to help brokers raise their visibility on Zillow Group sites as well as route, nurture, keep track of and convert leads. Greg Schwartz "Over the years, brokers have told us the challenges they have with acquiring quality leads and ensuring their agents effectively nurture them to conversion," said Greg Schwartz, Zillow Group chief business officer, in a statement. "We created Premier Broker to help brokers maximize their value to agents with a single integrated platform of tools and services we know to be effective in driving lead conversion. "Premier Broker leverages our successful Premier Agent program to deliver the real-time access to real estate agents that buyers and sellers are demanding." Premier Agent and Premier Broker -- what's the difference? The Premier Agent and Premier B...