Recent Articles by Scott Schang

ABC is old-school — ACT now for better results

ABC is old-school — ACT now for better results

A - Always, C - Creating, T - Trust is the mantra of the new millennium and the cornerstone of communicating value in today's market. Let's look at a few ways you can ACT now for better results ......
By Scott Schang | Tuesday, July 21, 2015
Approach real estate as if you were running for mayor

Approach real estate as if you were running for mayor

What happens when someone builds a dominant online presence in your community? One of the ways you can lose market share in your farm is when a tech-savvy agent works as hard online as you've worked offline to capture market share by educating homeow...
By Scott Schang | Wednesday, March 18, 2015
3 fliers to generate quality listing leads in your top-selling neighborhoods

3 fliers to generate quality listing leads in your top-selling neighborhoods

If you're a big sports fan, then you know all about the almighty power — and sometimes unforgiving will — of Mr. Momentum. In the blink of an eye, the favor can switch from one team to another, and for that period of time, nothing can stop them. ...
By Scott Schang | Tuesday, February 10, 2015
3 rules for bridging digital trust gap in real estate

3 rules for bridging digital trust gap in real estate

Do you believe everything you read on the Internet? Probably not. Marketing to online buyers and sellers does not guarantee that you are earning their trust — or their business ......
By Scott Schang | Thursday, January 29, 2015
Inbound marketing for beginners

Inbound marketing for beginners

Inbound marketing has evolved to a whole new level over the past several years. As consumers have embraced social media, online reviews, blogs and video, older mediums like bus benches, shopping carts and the Yellow Pages no longer provide the same e...
By Scott Schang | Tuesday, January 6, 2015
Inbound marketing is shifting from physical to digital

Inbound marketing is shifting from physical to digital

Inbound marketing has evolved to a whole new level over the past several years. As consumers have embraced social media, online reviews, blogs and video, older mediums like bus benches, shopping carts and the Yellow Pages no longer provide the same e...
By Scott Schang | Tuesday, January 6, 2015