Recent Articles by Sue Koch

Twin Design / Shutterstock.com For best social media experience, spring clean your news feeds

For best social media experience, spring clean your news feeds

Do you feel you can liken your Facebook or LinkedIn news feed to a client's hoarding nightmare? Are things appearing in front of you that you no longer have interest in? Great gems are hiding under that mess! Old clients and friends you haven't heard...
By Sue Koch | Friday, April 18, 2014
Facebook social Using Facebook 'Pages to Watch' and 'Insights' tools for competitive research and social media Inspiration

Using Facebook 'Pages to Watch' and 'Insights' tools for competitive research and social media Inspiration

Did you implement your social media on a whim or is it founded in a strategic plan? One key component of a social media strategy  is competitive research, and social media has simplified the competitive research process. Just go online ......
By Sue Koch | Friday, March 28, 2014
JaysonPhotography / Shutterstock.com Ignoring key Facebook page setting can cost you leads

Ignoring key Facebook page setting can cost you leads

Many real estate professionals have a Facebook page, but only a small percentage use it in a way that results in a true interaction with their audience generating leads and referrals. Social media is more than just a posting platform. It is a listeni...
By Sue Koch | Monday, March 3, 2014
Expert image via Shutterstock. The danger of listening to social media 'experts'

The danger of listening to social media 'experts'

Social media “experts” abound these days. Many send conflicting messages every time technology changes, delivering “urgent” signals to hop on the next big thing or be left in the dust. If someone refers to themselves as a soci...
By Sue Koch | Monday, January 27, 2014
Empty office image via Shutterstock. 3 steps to generating leads via social search and merger news monitoring

3 steps to generating leads via social search and merger news monitoring

Return on investment (ROI) is still a big question in social media. Many professionals have come to terms with the fact that it can be difficult to quantify, yet they understand the need to be active to compete. How do ......
By Sue Koch | Thursday, January 9, 2014
Magnifying glass on privacy image via Shutterstock. Realtors can protect their Facebook account in 3 clicks

Realtors can protect their Facebook account in 3 clicks

As a busy Realtor on the go, you are likely multitasking on your smartphone or tablet on a daily basis, traveling to different locations, and accessing online resources from various sources of secured and unsecured Wi-Fi connections. An October 2013 ...
By Sue Koch | Thursday, December 12, 2013
Twitter_logo_blue 3 things you should know about your Twitter followers

3 things you should know about your Twitter followers

Did you know Twitter has an analytics tool? Gather the insights you need to know about your Twitter followers to connect and engage a growing social media audience ......
By Sue Koch | Thursday, November 21, 2013
Facebook 'likes' image via Shutterstock. Beyond the 'like,' part 2: Facebook post success metrics

Beyond the 'like,' part 2: Facebook post success metrics

"What type of Facebook post works best?" The resounding answer is "photo and video." Does visual content generate greater engagement in social media generally? Yes. Does this apply to your audience? I give you my favorite answer: It depends. But you ...
By Sue Koch | Wednesday, November 13, 2013
Facebook 'likes' image via Shutterstock. Know your metrics, improve your tactics

Know your metrics, improve your tactics

Do you wonder what activity is successful on your Facebook page and what is not? Who is seeing your posts and what content earns interaction and reach? Facebook has long provided free metrics to all page administrators. These statistics are ......
By Sue Koch | Wednesday, October 16, 2013