RE/MAX has national TV to itself

RE/MAX International Inc. was the only real estate franchise promoting its brand in national television advertisements during the first three months of the year, the company said in announcing a new series of 30-second spots.

Last year, RE/MAX had a 50 percent share of national TV ad impressions generated by real estate franchises, the company said, citing figures from Nielsen Monitor-Plus.Century 21 was next with 23 percent, followed by Coldwell Banker (21 percent) and ERA and Prudential, which each had 3 percent of national TV ad impressions in the category.

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