MarketingTechnology

SmartZip says inventory shortages driving growth

Agents using analytics-powered platform to identify likely sellers

SmartZip Analytics Inc. says inventory shortages are helping drive growth, as more agents recognize that the company's analytics-powered predictive marketing platform, SmartTargeting, can help them identify likely sellers. "The ongoing inventory shortage has challenged real estate agents, many of who have several buyers but hardly any inventory to help them," said Avi Gupta, president and CEO of SmartZip Analytics Inc. "As a result, we find that agents are turning their focus to the sell-side, and desperately seeking better ways to identify and reach potential home sellers." SmartZip says 1,000 agents are now using the company's SmartTargeting platform to grow listings, boosting revenue generated by the tool by 300 percent during the first quarter from a year ago. Clients pay on average $6,000 to more than $10,000 for an annual subscription, which includes fees for analytics and marketing campaigns, Gupta said. Gupta said he is "extremely excited about the growth potential...