SmartZip says inventory shortages driving growth

Agents using analytics-powered platform to identify likely sellers

SmartZip Analytics Inc. says inventory shortages are helping drive growth, as more agents recognize that the company’s analytics-powered predictive marketing platform, SmartTargeting, can help them identify likely sellers.

“The ongoing inventory shortage has challenged real estate agents, many of who have several buyers but hardly any inventory to help them,” said Avi Gupta, president and CEO of SmartZip Analytics Inc. “As a result, we find that agents are turning their focus to the sell-side, and desperately seeking better ways to identify and reach potential home sellers.”