Cable television subscribers in Las Vegas and Atlanta now have access to the realtor.com channel, an on-demand video channel devoted to property listings.
Realtor.com operator Move Inc. announced last year that it would launch the realtor.com channel with RealBiz Media Group Inc., a provider of virtual home tours.
RealBiz Media’s “Home Tour Network” video-on-demand platform powers the realtor.com channel, which launched with Cox subscribers in Las Vegas in March and “has experienced a significant increase in viewership,” RealBiz said.
The realtor.com channel’s expansion into the Atlanta market has the potential to connect “hundreds of thousands” of Comcast subscribers including “interested home buyers, sellers, and curious home viewers to agents and available listings in their local market,” RealBiz said today.
An interactive TV ad spot playing on the realtor.com channel in Atlanta.
RealBiz Media says its goal is to deliver its multimedia video-on-demand platforms to more than 70 million households.
Last month, the company rolled out a new HTML 5 virtual tour product in beta that completely automates the process of creating virtual tours and syndicating them to portals including YouTube.
Editor’s note: This story has been corrected to note that the realtor.com channel is available to Cox subscribers in Las Vegas and Comcast subscribers in Atlanta.