When the going gets tough, go national

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

ATLANTA -- When Workforce Resource LLC was building a database that can be used to analyze whether a specific homebuyer who is interested in a particular property might qualify for down payment assistance, it started out by pitching the idea to multiple listing services. MLS and agent websites seemed like a logical place to put the database into action, using a tool that flags listings that may be eligible for assistance programs, and quizzes prospective homebuyers for details that can determine what programs they may qualify for. While Workforce Resource's Down Payment Resource tool has been catching on with MLSs, until recently, it was available only in 14 markets. So this week Workforce Resource launched a dedicated website that, although it lacks listings, allows users from around the country to enter a property address or neighborhood, their household income, and a few other details, and instantly see assistance programs they may qualify for. Without listings, DownPaym...