Marketing

Homes.com launches national ad campaign with TV spot

'Inspiring Home Moments' ad airing on cable networks HGTV, TLC and DIY

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Real estate marketplace Homes.com announced the launch of its first national ad campaign with a 30-second TV spot that will air on the HGTV, TLC and DIY cable networks through November.

Homes.com content will also appear directly in the programming on the networks as part of the “Inspiring Home Moments” campaign launched today with the “Inspiring Home Moments” TV ad, which features the Homes.com logo sequentially animated with symbols like a birthday cake and a flower that represent the home as a place to “celebrate, unwind, love, create or grow,” the company said. The ad wraps with features of the Homes.com website displayed on an iPad.

“The ‘Inspiring Home Moments’ campaign reminds consumers that when searching for their next home or creating memories in their current one, it’s the personalized moments that happen in a home that create a dream home,” said Wendy Froehlich, vice president of marketing at Homes.com, in a statement.

Homes.com, which features homes for sale and rent and info for consumers about owning and renting, continues to be one of the most-visited real estate-related websites in the U.S. In July, it was the fifth-most popular real estate site from desktop computers, capturing 2.83 percent of real estate traffic in that month, according to Experian Marketing Services.

In July, Homes.com launched what it claimed to be the first real estate website to feature parallax design, and integrated Imprev Inc.’s marketing center into the suite of tools it offers its “Premier” clients. The company also announced that Homes.com was receiving listing feeds from nine multiple listing services including the Houston Association of Realtors, California Regional MLS, MLS Property Information Services (New England) and Midwest Real Estate Data (metro Chicago).

In June, Zillow, the most popular real estate site in the U.S., launched its first-ever national TV ad campaign with 30- and 60-second spots airing on the cable networks HGTV, CNN, USA, A&E and Lifetime.

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