RealSatisfied, the service that provides client feedback to agents and brokers based on surveys it sends out on their behalf, has signed up its first association, the N.C.-based Pinehurst-Southern Pines Area Association of Realtors.

Starting in a couple of weeks, RealSatisfied will automatically send customer satisfaction surveys to both buyer and seller clients of the association’s 538 Realtor members when a transaction is completed, triggered by an integration between the association’s MLS and software from RealSatisfied.

PSPAAR’s members will have access to RealSatisfied’s “Agent Pro” suite of tools that include widgets that allow agents to publish recommendations to their websites, share recommendations automatically to and to their social networks.

Recommendations are not all agents will see, however. RealSatisfied, which launched in January 2012, provides the unvarnished survey results to agents and their management to help them improve their service.

“The tools provided are best in class, and the ultimate benefit for our association is that the aggregated data on how our members are performing, as a group, will help inform and improve our training and education,” said Laurie Davis, president of PSPAAR, in a statement.

RealSatisfied launched an “Agent Lite” version of its service in November that gives users up to three free recommendations.

In August, the national real estate brokerage Carrington Real Estate Services, which has 35 offices and more than 1,300 agents in 25 U.S. states, engaged RealSatisfied’s platform to help its brokers coach their agents based on the results generated by the platform.

And in July, agents gained the ability to syndicate their RealSatisfied recommendations to their agent profiles.

Quality Service Certification Inc., another company that provides customer satisfaction surveys for real estate firms, in November 2011 announced the launch of an agent rating site,, to display ratings for thousands of agents based on survey data. The company has surveyed real estate consumers since 1998 and has contracts with brokers, multiple listing services and Realtor associations.

In March, the National Association of Realtors and a half dozen state and local Realtor associations began piloting an agent rating system based on QSC’s survey service, that, if successful, may be expanded to other associations. In August 2012, a NAR subsidiary signed an agreement with QSC that paved the way for the pilot program.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription