RealSatisfied, the service that provides client feedback to agents and brokers based on surveys it sends out on their behalf, has signed up its first association, the N.C.-based Pinehurst-Southern Pines Area Association of Realtors.

Starting in a couple of weeks, RealSatisfied will automatically send customer satisfaction surveys to both buyer and seller clients of the association’s 538 Realtor members when a transaction is completed, triggered by an integration between the association’s MLS and software from RealSatisfied.

PSPAAR’s members will have access to RealSatisfied’s “Agent Pro” suite of tools that include widgets that allow agents to publish recommendations to their websites, share recommendations automatically to and to their social networks.

Recommendations are not all agents will see, however. RealSatisfied, which launched in January 2012, provides the unvarnished survey results to agents and their management to help them improve their service.

“The tools provided are best in class, and the ultimate benefit for our association is that the aggregated data on how our members are performing, as a group, will help inform and improve our training and education,” said Laurie Davis, president of PSPAAR, in a statement.

RealSatisfied launched an “Agent Lite” version of its service in November that gives users up to three free recommendations.

In August, the national real estate brokerage Carrington Real Estate Services, which has 35 offices and more than 1,300 agents in 25 U.S. states, engaged RealSatisfied’s platform to help its brokers coach their agents based on the results generated by the platform.

And in July, agents gained the ability to syndicate their RealSatisfied recommendations to their agent profiles.

Quality Service Certification Inc., another company that provides customer satisfaction surveys for real estate firms, in November 2011 announced the launch of an agent rating site,, to display ratings for thousands of agents based on survey data. The company has surveyed real estate consumers since 1998 and has contracts with brokers, multiple listing services and Realtor associations.

In March, the National Association of Realtors and a half dozen state and local Realtor associations began piloting an agent rating system based on QSC’s survey service, that, if successful, may be expanded to other associations. In August 2012, a NAR subsidiary signed an agreement with QSC that paved the way for the pilot program.

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