Marketing

Revamped eMerge real estate marketing platform will make official debut at Re/Max convention

Update lets users syndicate messages across Facebook, Twitter and LinkedIn

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Real estate tech firm eMerge has launched a revamped version of its marketing platform, adding the ability to syndicate messages across social media channels and other features designed to allow real estate pros to create and manage online marketing campaigns more easily. The updated platform is set to officially launch at the Re/Max R4 convention in Las Vegas next week, but eMerge says the platform is already live for its thousands of real estate agent and broker customers. The Slidell, La.-based company partnered with Re/Max in April 2012 to provide the real estate franchisor's brokers and agents with an automated content program that, at the time, generated two monthly email newsletters, six blog posts per month, and weekly social media pushes to Facebook, Twitter and LinkedIn. The platform revamp includes, among other features: a new dashboard that offers virtual help with getting a marketing campaign off the ground and at-a-glance snapshots of contacts, leads, socia...