Real estate tech firm eMerge has launched a revamped version of its marketing platform, adding the ability to syndicate messages across social media channels and other features designed to allow real estate pros to create and manage online marketing campaigns more easily.

The updated platform is set to officially launch at the Re/Max R4 convention in Las Vegas next week, but eMerge says the platform is already live for its thousands of real estate agent and broker customers.

The Slidell, La.-based company partnered with Re/Max in April 2012 to provide the real estate franchisor’s brokers and agents with an automated content program that, at the time, generated two monthly email newsletters, six blog posts per month, and weekly social media pushes to Facebook, Twitter and LinkedIn.

The platform revamp includes, among other features:

  • a new dashboard that offers virtual help with getting a marketing campaign off the ground and at-a-glance snapshots of contacts, leads, social network statuses, scheduled content previews, and analytics reports;
  • the ability to create messages and syndicate them across Facebook, Twitter and LinkedIn with the click of one button;
  • sortable contact lists for targeted messaging;
  • a campaign scheduling calendar that keeps track of a user’s email, social media and blog posts in one spot;
  • an expanded content library with thousands of searchable articles, images and snippets in more than two dozen categories to send via email or social networks;
  • the ability to create mobile-friendly emails with a drag-n-drop email builder or by choosing from hundreds of themed email templates and color schemes;
  • mobile previews that allow users to see how their email messages will appear on smartphones before sending; and
  • a reports center with analytics that show who is clicking on listings, articles and other content, and that allows the export of “engagers” to use as call lists or to create automatic follow-up campaigns.

“Our goal is to provide our brokers and agents with a superior online experience focused on driving business growth and marketing success,” said eMerge CEO Bondilyn Jolly in a statement.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×