Janet Choynowski, founder and CEO of Immobel and Real-Buzz Group Global, says the trick to mastering global SEO is understanding that would-be international clients are probably not using Google, and they’re probably not searching in English. They’re using search engines geared to speakers of their native language, and they’re using keywords in those languages.

“In order to show up in other-language searches, you need to have those languages actually in and on your website, as well as incorporating those keywords” used by international buyers, Choynowski says.

Spanish is the language most often used by international Web surfers looking for properties inside the U.S., and targeting the Hispanic market will help real estate brokers and agents tap into the largest demographic forming new households and “the first-time buyers of the future.”

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