Marketing

Dear Realtor: Stop talking about yourself

Inights from HubSpot's Laura Fitton: how to make yourself useful on social media

SAN FRANCISCO -- If your idea of a social media strategy is to try to get as many friends and followers as possible, you're doing it wrong. That's according to Laura Fitton, inbound marketing evangelist at marketing software firm HubSpot and a speaker at Real Estate Connect today. For social media to have an impact on agents' businesses, agents need to stop focusing on themselves and use those networks as opportunities to help someone else first, she said. Laura Fitton "Influence is completely inverted in the world of social media. Shine attention on others," Fitton said. "If you are a Realtor, stop talking about yourself and start talking about the families that you're helping." Every Facebook post, every tweet, every blog post should be useful. "You need to be solving people's problems. Your marketing materials need to be something people would thank you for," Fitton said. She spoke from personal experience as a single mom who nearly lost her home multiple ti...