Marketing

Model Allira Cohrs’ breasts star in luxury listing video

You tell us: brilliant marketing ploy, or beyond the pale?

Sex can be used to sell just about anything, including real estate. But knowing where to draw the line on this side of tasteful can be tricky.

One Australian-based producer of listing videos, PlatinumHD PropVid, thinks it knows how to do that. But one of the company’s recent shorts, which features model Allira Cohrs‘ breasts from an exhaustive array of angles, might lead some real estate professionals to conclude otherwise.

Listing video for 47 TE Peters Drive, Broadbeach Waters, a suburb that’s part of Queensland, Australia’s “Gold Coast.”

Duncan Schieb, president at PlatinumHD, said that the property, represented by John and Nicole Mayer of Ray White Mermaid Beach, hits the market Friday.

 

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This is not the first time PlatinumHD PropVid has created an unconventional listing video. It’s produced a number of shareable shorts that, depending on your sensibilities, can be anything from tear-jerking to terrifying.

In the U.S., Nick and Miriam Peters tried employing photos of agents and models wearing lingerie, lounging on a bed or bathtub, in homes represented by Peters & Associates, a six-person brokerage in the Charlotte, North Carolina, area.

The couple told Inman News that the campaign was misconstrued by the news media, and that they preferred to be known as “lifestyle” real estate agents rather than “sexy” real estate agents.