Technology

Trulia says agents can engage leads faster with its new software

'Trulia One' app builds on Market Leader's CRM system

Trulia has announced new software that it says will make it easier than ever for real estate agents to rapidly engage and organize leads. Building on a customer relationship management system developed by Market Leader, which Trulia acquired last year, the company has fashioned its successor: Trulia One. Screen shot showing a push notification delivered by Trulia One's mobile app. Trulia will offer a free and paid version of the software in early 2015, but will begin testing it with a beta group in December. (Agents can join the wait list for that group by visiting Trulia.com/one.) Trulia One can automatically suck in leads from any source, including realtor.com and Zillow, and enables real estate agents to respond to leads with lightning-fast speed, the company says. That's because Trulia One fires off push notifications through a mobile app that lets agents pull up contact details in one tap, instead of just through text messages and emails, which were the...