Trulia has announced new software that it says will make it easier than ever for real estate agents to rapidly engage and organize leads.

Building on a customer relationship management system developed by Market Leader, which Trulia acquired last year, the company has fashioned its successor: Trulia One.

Screen shot showing a push notification delivered by Trulia One’s mobile app.

Trulia will offer a free and paid version of the software in early 2015, but will begin testing it with a beta group in December. (Agents can join the wait list for that group by visiting

Trulia One can automatically suck in leads from any source, including and Zillow, and enables real estate agents to respond to leads with lightning-fast speed, the company says.

That’s because Trulia One fires off push notifications through a mobile app that lets agents pull up contact details in one tap, instead of just through text messages and emails, which were the only lead delivery vehicles used by Trulia One’s predecessor and take a longer time to open, said Heather Fernandez, senior vice president of business at Trulia.

Trulia’s next goal for improving agent response time is to vaporize the handful of seconds it takes to remove your phone from your pocket by integrating  push notifications into wearable devices, Fernandez said.

Trulia One also offers automated marketing campaigns that agents can assign to leads and provides insights on leads, such as the type of home or areas where a person wants to live.

The paid version of the software costs $99 a month, and provides premium print and email marketing campaigns and “success coaching” along with one featured listing on Trulia, a personalized website with multiple listing service listings and an “elite badge.”

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription