Trulia has announced new software that it says will make it easier than ever for real estate agents to rapidly engage and organize leads.

Building on a customer relationship management system developed by Market Leader, which Trulia acquired last year, the company has fashioned its successor: Trulia One.

iPhone_Lead_Alert
Screen shot showing a push notification delivered by Trulia One’s mobile app.

Trulia will offer a free and paid version of the software in early 2015, but will begin testing it with a beta group in December. (Agents can join the wait list for that group by visiting Trulia.com/one.)

Trulia One can automatically suck in leads from any source, including realtor.com and Zillow, and enables real estate agents to respond to leads with lightning-fast speed, the company says.

That’s because Trulia One fires off push notifications through a mobile app that lets agents pull up contact details in one tap, instead of just through text messages and emails, which were the only lead delivery vehicles used by Trulia One’s predecessor and take a longer time to open, said Heather Fernandez, senior vice president of business at Trulia.

Trulia’s next goal for improving agent response time is to vaporize the handful of seconds it takes to remove your phone from your pocket by integrating  push notifications into wearable devices, Fernandez said.

Trulia One also offers automated marketing campaigns that agents can assign to leads and provides insights on leads, such as the type of home or areas where a person wants to live.

The paid version of the software costs $99 a month, and provides premium print and email marketing campaigns and “success coaching” along with one featured listing on Trulia, a personalized website with multiple listing service listings and an “elite badge.”

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