Zillow has an agreement with one of the biggest MLSs in the nation that helps secure the timely flow of listings to the site by bypassing a syndicator owned by rival realtor.com’s parent company.

Brokers who belong to My Florida Regional MLS, which serves more than 39,000 members across central and southwest Florida, now have the option of sending their listing data directly to Zillow as often as 15 minutes, ensuring that information that appears on the site is in sync with MLS data.

My Florida Regional MLS, which is owned and operated by 15 Realtor associations, is the latest member of Zillow’s Partnership Platform, which allows brokers at participating MLSs to bypass third-party syndicators like ListHub and Point2, and send listing data directly not only to Zillow but partner sites like Yahoo, HotPads, AOL Real Estate, MSN Real Estate and HGTV’s FrontDoor.

Reno-based Northern Nevada Regional MLSNew Jersey MLS and Northeast Oklahoma Real Estate Services all signed up for the Zillow Partnership Program in October.

Trulia, which is set to be acquired by Zillow next year, has agreements in place to receive listings directly from more than 100 MLSs, including My Florida Regional MLS, the Combined Los Angeles/Westside MLS, the Austin (Texas) Board of Realtors, the Arizona Regional MLS and Boise, Idaho-based Intermountain MLS. Trulia has been working to convince more brokers to take advantage of that capability by “opting in” to their MLS’s direct feed.

Thanks to its ties to the National Association of Realtors, Move Inc.’s realtor.com gets listings directly from nearly all of the nation’s more than 800 MLSs.

Move — acquired last month by Rupert Murdoch’s News Corp. for nearly $1 billion — owns ListHub, and acquired the listing distribution arm of Point2 in August.

Some have speculated whether Move might try to use its control over the syndication of 85 percent of listing data to its advantage, by withholding listings from sites that compete with realtor.com — an idea Move CEO Steve Berkowitz has dismissed as harmful to ListHub’s agent and broker customers.

Another potential threat to the provision of listing data to third-party sites like Zillow and Trulia is the possibility that, in the future, MLSs, real estate brokers and agents will decide to provide only truncated listing data — an idea floated in May by Redfin CEO Glenn Kelman.

In an Inman guest piece, Kelman suggested that brokers treat listing data they provide to third-party sites more like advertisements, providing only the asking price, basic details about the property and a few photos, and insisting on linkbacks to the full listing data on the listing broker’s website.

In September, RealTracs, an MLS serving nearly 10,000 members in Tennessee, northern Alabama and southern Kentucky, began providing truncated listings to third-party sites including Zillow, Trulia and realtor.com with the intention of driving more consumers to its own members’ websites. Zillow, which allows brokers to provide listings to the site directly, has said it will not accept “degraded” listing feeds.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×