Technology

Small Talk Big Talk: All quiet on the Zillow front — what’s up?

Dog poop, accountability and gossip not worth talking about ... well, actually ...

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Rumor talk In the past six months, Zillow has faced one firestorm after another as its stock steadily leaked value. Less than a year ago, the stock peaked at $160 a share (around the time it acquired Trulia); today, it stands at $86. The clatter around the innovative Seattle media company was deafening. One insider called it being caught up in the “swirl.” Recently, the online realty giant has been a tad more quiet, according to my unscientific chatter meter. That could mean a few things: Nothing. Something big is cooking. The company is managing the "swirl" better. No news = no noise, and Z continues to execute well as its consumer traffic grows. Of course, door No. 2 sparks my curiosity. The unsubstantiated rumor earlier in the week was that someone big was going to acquire Zillow. A likely candidate was Google, according to the whispers. I heard one naive industry observer spout that Google allegedly had no real estate strategy. Wrong! The search gi...