Brian Talley: ‘One can take many paths and be happy and successful’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Inman is interviewing top producers in real estate. Here's Brian Talley, broker-owner at Regent Property Group. What does your administrative support team look like, or do you have one? I used to have an assistant and sold higher volume. Now I sell fewer homes at a higher dollar value and do everything myself. My higher-price-point customers expect and deserve my hands-on involvement. What areas of your business do you pay personal attention to? What have you outsourced? A few years ago I built a custom CRM using the Propertybase platform, which is built on top of Salesforce. The system has allowed me to manage my business efficiently and do just about everything related to my deals and marketing on my own. I usually sell two to four deals a month, so it is manageable to do it myself. If the volume increased, then I would hire an assistant to do the administrative work, which I have done in the past. What sets you apart? I care about people and ...