You’re in line at the grocery store, shopping for a new car. You’re on the train during your morning commute, booking tickets for your Hawaiian vacation. You’re at your daughter’s soccer game, signing documents to purchase your first home.
In short, as competent real estate agents, we have to protect, prove and promote our reputation, relevance and place in an increasingly cynical and apathetic real estate marketplace to stay in business. Periscope might be the social media tool to do just that and attempt to counter our extinction.