“I am 24/7 thinking of ways to think outside the box, ways to get followers, so yes, it is worth it,” says Spangler. “I want social media to work for me and will work until I find the right way to bring in results that bring deals.”
Assistants are supposed to offer agents some relief from the never-ending demands of real estate, and an increasing number are hiring so-called “inside sales associates” to drum up and engage leads. Though many agents have used assistants to boost their bottom line, some are disappointed to learn that assistants often need ongoing training in order to effectively engage with leads and stay on the right side of state laws — adding another task to the agent’s ever-growing list.
Brad Inman offered a sharp but off-target critique of the Broker Public Portal (BPP) in his recent editorial “Will the Broker Public Portal follow the same path as airline and book publishing portals?” While it is difficult to respond to freewheeling criticism with much detail while we are still heads-down in shaping our product vision, we would like to point out three flawed assumptions Brad makes about the BPP project.
“I imagine we’ll continue to see the most efficient teams assimilate more and more of the best agents as there is irrefutable power in a properly structured and scaled group of specialists,” says Oldfather.