Technology

NAR’s startup accelerator accepting applications

Enrollees in REach can leverage trade group's network to hone products, grow business
  • NAR's startup accelerator, REach, is accepting applications until January 31, 2016.
  • Enrollees get mentorship, education and exposure in the industry.
  • Graduates, which include SmartZip, BombBomb, Updater and The August Smart Lock, have raised more than $35 million in follow-on financing.

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The National Association of Realtor's tech startup accelerator, REach, is now accepting applications from startups interested in leveraging the trade group's expansive network to make inroads in the industry. REach, which is overseen by NAR's strategic investment arm, Second Century Ventures, will accept applications for its 2016 class now through January 31, 2016. The nine-month program offers startups education, mentorship and exposure in the real estate industry to grow their businesses and potentially expand into adjacent markets including insurance, mortgage and financial services, Chicago-based NAR said in a statement. REach has attracted startups focusing on a range of areas including big data, marketing automation, business productivity and lead generation. Notable graduates include SmartZip, Updater, BombBomb and The August Smart Lock. REach's website says that participants must pay a "nominal marketing fee and a small percentage of common stock." In t...