What brokerages can do to give more value to agents

  • Blog content should home in on local guides to attract would-be clients, but the quality must be top-notch and constant.
  • Having a wealth of online continued education for agents to train at their leisure is an invaluable resource.
  • In-office training is an excellent way to get real-time feedback and questions from agents as well as to explain complex issues.

It’s no secret: Agent recruiting and retention are the lifeblood of any brokerage, whether it’s in its infancy or well-established. This increasing pressure on brokerages means they need to become dynamic and innovative with providing value to agents. Providing signage isn’t enough anymore. Thus, top brokerages are finding new avenues to attract and retain talented agents.