What brokerages can do to give more value to agents

  • Blog content should home in on local guides to attract would-be clients, but the quality must be top-notch and constant.
  • Having a wealth of online continued education for agents to train at their leisure is an invaluable resource.
  • In-office training is an excellent way to get real-time feedback and questions from agents as well as to explain complex issues.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

It's no secret: Agent recruiting and retention are the lifeblood of any brokerage, whether it's in its infancy or well-established. This increasing pressure on brokerages means they need to become dynamic and innovative with providing value to agents. Providing signage isn't enough anymore. Thus, top brokerages are finding new avenues to attract and retain talented agents. So if you're a broker owner or manager, where should you start? The answer is by looking at what the best in the business are doing. Below, we'll be going over a few methods that top brokerages are implementing around the country and actionable advice for you to implement these techniques. 1. Produce content that your agents can repurpose Consumers do not contact a business until 57 percent of the sales process has been completed. What this means is that consumers are making judgments about companies long before they get in contact with them. How do they form their opinions? The answer is throu...