Inman is interviewing industry thought leaders to find out what’s next in 2016. Here’s Wendy Forsythe, executive vice president/head of global operations at Carrington Real Estate.
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Are you optimistic about 2016? The economy? Why?
I am cautiously optimistic. 2016 is an election year, so anything could happen!
The housing market? Why?
I believe the market will stay consistent in 2016 to 2015 levels. This “new normal” stability is good for the economy and our industry.
Your success? Why?
We all write our own ticket to the success party. Yes, I’m optimistic.
What are you worried about?
I try not to worry; it distracts from focus.
How much do you fret about global events?
I pay attention to them and am usually shocked and disappointed by them, but I don’t fret. I try to focus on contributing myself and influencing the people around me to do better and be better.
Will mortgage rates go up or down next year?
Up slightly but likely to stay around the 4 percent mark.
Which market are you in?
We have offices in 22 states nationally.
Will unit sales go or up or down in your market?
We are selling across several markets. I’m projecting overall growth of 5 percent.
Will home prices appreciate in your market next year?
I’m projecting 3 to 5 percent appreciation overall.
Will agents be more productive next year? Why? Or why not?
Our agents will be. The industry will not, on average, as we see new entrants influencing the numbers.
What will be the biggest source of real estate leads next year?
Agents’ personal spheres of influence will be the biggest source of leads.
Are you making plans to expand, contract or maintain your business this year?
We will expand.
What is your biggest challenge in the coming year?
Finding and retaining talent!