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Alexander Ali on the open house that rivaled a wedding

Models, champagne, all-white decor and more

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

“What matters most to luxury buyers is a comfortable home to come home to,” says Alexander Ali, the founder of real estate lifestyle marketing groupĀ The Society Group. He also talks about an open house he held that cost approximately the same as a small wedding might, and why he thinks the real estate industry is ripe for disruption.