• Analyze your business situation to create a better informed marketing plan.
  • Evaluate your strengths across each marketing platform.
  • Learn to see threats as opportunities to try something new.

Who are you, and why would I pick you as a real estate agent?

When you are developing a marketing plan, it’s crucial to analyze your situation and determine your business opportunities.

Here are a few things you want to consider:

1. What are my strengths?

Let’s look at this in relation to all of your marketing platforms. Ask yourself, “What my strengths, and the strengths of my services and products?”

  • Strong points
  • Brand image
  • Marketing programs

The key to your success is your strength!

2. What are my weaknesses?

Be honest with yourself so that you can either turn those weaknesses into strengths or get rid of them completely.

3. What are your opportunities?

  • Hot new growth areas
  • Exciting new ways to reach prospective buyers

4. What are my threats?

Definition of a threat: External trend or change that can reduce your sales or profits and make it hard to achieve your goals.

  • New technology
  • Competitors
  • Economic shifts

Turn these threats into opportunities. Here’s a few examples:

  • New competitors can become new products
  • Economic problems promote fresh ways to promote or sell
  • Loss of customer base is a reason to pursue new customers

Respond by making your weaknesses your strengths and reframing business problems as challenges.

Melinda Goodwin is Luxury Home Division Director with Engel & Volkers St. George, Utah. Follow her on Twitter or Facebook.

Email Melinda Goodwin.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription