Choosing and using the right tech: 6 tips for brokers

  • Put vendors on the spot, supplement vendor-providing training with your own and get a successful agent to explain how tech tools have helped them, experts say.

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Many real estate agents and brokers are constantly inundated by calls from tech vendors hawking the next big thing. How do brokers choose which products to buy, and once they’ve settled on them, how do they get their agents to actually use those products?