Choosing and using the right tech: 6 tips for brokers

  • Put vendors on the spot, supplement vendor-providing training with your own and get a successful agent to explain how tech tools have helped them, experts say.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Many real estate agents and brokers are constantly inundated by calls from tech vendors hawking the next big thing. How do brokers choose which products to buy, and once they've settled on them, how do they get their agents to actually use those products? Here are six tips from an Inman Connect panel on best practices for choosing and using technology from third-party vendors. 1. 'Put them on the spot' When evaluating vendors, share every last concern you have with their technology and make sure they provide satisfactory responses, panelists said. "Sometimes we get the vendors we deserve," said John De Souza, president of South Bend-Indiana based brokerage Cressy & Everett Real Estate, hinting towards some brokers' tendency to choose vendors without doing their due diligence. 2. See if they've done their homework If vendors understand your special needs, there's a better shot they can meet them. Dina DiMaria, senior vice president of information te...