With more than 100 million daily users, Snapchat is quickly becoming something all marketers need to pay attention to. Agents and brokerages should get onboard Snapchat for one reason: your customers are there. Now, before I get into how to build a Snapchat following, it's important to establish a few things: A Snapchat presence won't lead to immediate commissions This strategy is going to take time to pay off -- a lot of time I've written about playing the long game on social media, and this article will echo that sentiment. Building a Snapchat following isn't about six months from now -- it's about one, two and three years from now. The engagement level of audiences on Snapchat is through the roof; I'd compare it to getting on Twitter in early 2007. So what should you do? Put out content and a lot of it Unlike other networks, Snapchat content doesn't have any staying power. Any story you create has a 24-hour shelf life, and that's it. After that time fram...
- Take advantage of Snapchat before massive saturation takes place.
- Produce content for entertainment or that's informative for your audience.
- Commit to the long game with Snapchat, and don't expect immediate results.
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