The first part of our special report, released last week, covered how agents are using their brokerages’ tech offerings, how much they’re spending out-of-pocket and how they feel about the tech tools provided to them by brokerages.
What can brokerages learn from these findings? Who’s doing it right and who needs to play catch-up? What do agents say they want? Keep reading to find out.
Wanted: more training and support
While often lauding the quality of tools provided by their brokerages, many survey respondents said they still wished they received more help with learning to master them. Hands-on care was in particularly high demand.
“More face-to-face training, not just webinars,” said one respondent.
Less can be more
Many agents said they feel overwhelmed by the number of tools provided by their brokerage. Some asked for a more manageable set of products that prioritized ease of use over horsepower.
“Simplify technology tools. There is an excess of tools that might confuse the user,” one respondent said.
“They offer so many different options, partnerships and affiliates that it becomes too much to keep up with, especially if you are busy,” added another.
“So many products offered overlap,” was one overarching response addressing the frequent lack of integration between tools provided by brokerages. “Too many platforms do not communicate with one another. Very confusing.”
This is a challenge that some real estate firms are tackling head-on.