Jessie Koerner was a good, effective, hard-working agent -- not in the top 10 percent in her market, but real estate was her full-time job, and she enjoyed specializing in new homes. She complained to her entrepreneurial husband, Chris, that the administrative portion of her job was holding her back. "She was a very productive person but needed help -- she felt all these things cumulatively prevented her from selling as many homes as she could," said Koerner. "It was frustrating for her." Jessie Koerner with husband Chris He envisioned a service where she could text for help -- perhaps request PDF reformatting, lead generation, social media updating and maintenance, for example -- and she could get a quick quote back for what it might cost to outsource the service. After researching the market more widely for the kinds of chores real estate agents don't enjoy and find time-consuming, Koerner, a property investor, and his business partner, whose background is in proper...
- Presto is a new company set up to take on menial daily tasks for real estate agents.
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