AgentBrokerage

Quantum Elite redesign goes big so buyers can go home

New consumer-focused features make lead capture and communication easier for agents
  • Quantum Elite, which was formerly known as Quantum Leads, has revamped its front and back end capabilities.
  • The front end features include a revamped search bar, a "My Properties" folder, customized map searches, social sharing buttons, a home evaluation tool, mortgage calculator and the capability to instantly schedule a showing.
  • On the back end, agents will notice a lead verification tool, text messaging system, bulk emailing opportunities and an autodialer.

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In May 2015, Quantum Leads became Quantum Elite, and this year, the company has built upon its initial rebranding efforts with updated front- and back-end features. Quantum Elite redesigned its front end with the realization that buyers and sellers rarely come to a site for agent profiles or to read a blog post about local home trends. They come to look at properties. "We tracked how consumers behave on the site, and it's all about property, of course," says Martin Luus, Quantum Elite's lead sales associate. "We have some really nice pages about the teams, their causes, their buyers and all that, but it's certainly more hidden on the page and on the website as well. What we see is that it's all about the property and looking at photos and pricing information." New search bar and email address verification features One of the first features impacted by the redesign is the home page search bar. Before, potential buyers would have to scroll back to the top of the page to co...