5 steps to penning a blog that prospects actually care about

If you want to create clients for life, you must stop selling and start serving
  • Throw blogging “under the bus” at your own peril.
  • Blogging will drastically change your real estate business -- if you do it right.
  • Stop focusing on “hyper-local” without context to real estate, you're ruining your search engine ranking.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

If you read Forbes, Inc. or Entrepreneur magazines, you are going to see this phrase repeated incessantly by the most successful businessowners: "If you sell to everyone, you sell to no one." Today, I'm going to show you how to never have to sell again, and it's all about blogging for prospects. "Sell something and you make a customer today. Help someone and you create a customer for life." - Jay Baer, President, Convince & Convert You can provide valuable content for your readers and customers, to the point where you become valued, trusted and synonymous with being useful -- so that when the time comes to make a purchase, you are the obvious choice. Here's the reality: We tend to throw blogging under the “things I hate to do and avoid but I keep hearing about it, and I don't have time to sit down and mess with it" category of our business. But why do we do that? I submit that it's because we have no idea how blogging can help us. How it can move us from const...