Consumers and their agents looking for real estate in Colorado can now find more properties on an MLS-powered website site,, and may soon be able to find more.

  • Colorado MLS IRES has partnered with the Vail Board of Realtors to add 1,200 active, for-sale listings to IRES's listing site,, bringing the site's listing count to nearly 18,000.
  • The partnership is part of a broader initiative to display listings from all over Colorado on
  • IRES says its site is no. 1 in leads back to brokers, beating Zillow Group sites.

Consumers and their agents looking for real estate in Colorado can now find more properties on an MLS-powered website site,, and may soon be able to find more.

Information and Real Estate Services (IRES), an MLS based in Northern Colorado, has gotten closer to a “one-stop shop” for listings in the state with a partnership with the Vail Board of Realtors.

With the addition of 1,200 listings from Eagle County, which includes the resort town of Vail, IRES’s now displays nearly 18,000 active for-sale listings of single-family homes, condos and townhomes, and vacant land.

Lauren Hansen

Lauren Hansen

“We are thrilled to work hand-in-hand with the Vail MLS to help brokers and sellers market their listings and to provide consumers with an up-to-date, feature rich site,” said IRES CEO Lauren Hansen in a statement.

“MLS collaboration is a win-win for everyone.”

IRES building its network

IRES, which has more than 5,000 members, joined forces with another Colorado MLS, Colorado Real Estate Network, last summer to display CREN’s listings on

In February, IRES announced partnerships with the Grand Junction Area Realtors Association (GJARA) and Gunnison Country Association of Realtors.

IRES plans to continue expanding the initiative statewide, Hansen told Inman via email.

“We are open to working with other MLSs and have a few considering it at their leadership level now. But the ultimate decision to participate remains at the Board or MLS level (as it should be),” she said.

More leads on

The initiative is in part intended to sidestep popular listing portals such as Zillow and does not have the highest real estate web traffic in the state, but does offer its listing brokers more of something they want: leads, Hansen told Inman when launching the project.

“ColoProperty is No. 1 in leads back to brokers. That includes Zillow Group. We beat them, which is delightful,” she said at the time.

Vail Village; image courtesy of IRES

Vail Village; image courtesy of IRES

That appears to be at least partially what brought the Vail MLS on board.

“With being the number one generator of inquiries about Northern Colorado listings, it makes perfect sense to include Vail listings on the site as well,” said Patty Sandoval, Vail MLS director, in a statement.

“We look forward to our brokers and consumers in the Vail Valley benefiting tremendously from this partnership.”

REcolorado’s “Your Listing. Your Lead.”

The Vail Board of Realtors has also partnered with a similar program Colorado’s largest MLS, REcolorado, rolled out in February called “Your Listing. Your Lead.”

Both programs offer the state’s MLSs and associations the ability to display their members’ listings on their listing sites — for one, for the other — at no charge.

Both programs also follow industry-developed fair display guidelines, which, in part, means listing agents are the only agents displayed next to listings, along with their contact information.

Citing Experian Marketing Services’ statistics at the time of the “Your Listing. Your Lead.” program’s debut, REcolorado said was the most-visited real estate website in Colorado after Zillow.

More than 1 million users visit the site each month, which is six times more visitors than any other locally-run website in Colorado, the MLS said.

Email Andrea V. Brambila.

Like me on Facebook! | Follow me on Twitter!

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription