Why relocation business can be so lucrative for agents

HomeServices Relocation President explains why corporate relocations provide a prime opportunity for agents.
  • Helping relocate corporate executives can be a lucrative new stream of business for real estate firms.
  • To offer a comprehensive service, real estate brokerages should work with a specialist relocation company; some also form departments or entire companies to assist with relocating clients.
  • The referral business from mobile corporate clients is full of potential.

Steven John, president and CEO of Berkshire Hathaway affiliate HomeServices Relocation, recently closed a client file where a corporate executive’s move involved two property transactions totaling $2.5 million. This is an extreme example of an executive move, John takes pains to say — it’s above average — but it shows how lucrative it can be for the real estate industry when a company decides it wants to move an employee from point A to point B. These employees tend to be high quality, he said.