Industry NewsNews Brief

Real estate site traffic trending upward with Zillow.com holding sizable lead

With Zillow.com and Trulia.com under its wing, the Zillow Group network made the top 50 list for its 80 million combined unique visitors
  • The monthly digital website rankings for March 2016 were released by comScore this week.
  • The number of total unique visitors to real estate websites has increased by 15 percent from approximately 110 to 127 million over the course of the year.
  • Zillow Group, which includes Zillow.com and Trulia.com, was the only real estate network to make the top 50 list.
  • Curbed.com saw the biggest increase year-over- year (96 percent), with Re/Max and Redfin also witnessing notable growth spurts at 27 and 24 percent, respectively.

This week comScore released its monthly digital website rankings for March 2016, which showed that the number of total unique visitors to real estate websites has increased by 15 percent from approximately 110 to 127 million over the course of the year. The data report takes into account traffic across digital platforms, including desktop and mobile devices. Encompassing both Zillow.com and Trulia.com, Zillow Group was only real estate network to make the top 50 with around 80 million unique viewers, coming in at No. 29 right behind Conde Nast Digital. Source: comScore Drilling down to the real estate competitors, individually, Zillow.com captured over 70 million users (a 29 percent uptick from last year), and Trulia.com over 33 million last month. The Realtor.com Network attracted nearly 40 million visitors (around 37 million of which came from Realtor.com specifically), narrowly rising above the Zillow-owned Trulia. The March 2016 numbers take another fairly ...