AgentBrokerage

How to keep a billionaire client coming back for more

One and Only Realty's Gennady Perepada has found a way to endear himself to luxury clients with his "no job is too small"concierge service.
  • In a crowded market, find out what extra service you can deliver to help your client's pain points.
  • This extra service may prove a good way to stay in touch with your clients between deals.
  • If you are a buyer's agent and a listing agent, only take on listings you really rate.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Are the clients of New York agent Gennady Perepada billionaires or just millionaires? He doesn't think this question is relevant. When you are dealing with the wealthy, money is not mentioned until absolutely necessary. Let's assume the New York luxury agent's clients have plenty of money. They are having no trouble buying new multi-million dollar apartments in America's most expensive city --  sometimes over the phone -- for their international property portfolios. But they don't necessarily have plenty of time, and that's why Perepada steps in and offers them a wide-ranging VIP concierge service, doing tasks for them after they have purchased that you wouldn't necessarily consider the natural duty of a real estate agent. "When I started to work in real estate, I had to do something different from the others -- so I decided to save time for my clients," said Perepada. Going above and beyond  This may include something quite small, such as organizing for a TV to be...