AgentBrokerage

How to make the most of career opportunities in large brokerages

BHGRE Metro Brokers COO Craig McClelland talks about the importance of talent management
  • Treat each of your staff like leaders.
  • Brokerages should have a well organized succession plan and not be afraid to bring in people from outside the industry.
  • Keep moving your people around til you find them a position that is right for them.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Craig McClelland When Craig McClelland, chief operating officer of Better Homes & Gardens Real Estate Metro Brokers, started out in real estate, it was obvious he was going to be a leader in the industry. "I was a high-performing agent out of the gate," he said. With two partners, he started an independent real estate company, SimplySold Real Estate, in 2004 -- after just nine months in the industry. They built the business up to 23 offices and 1,100 agents by 2007 and then sold it. Soon after selling the business, McClelland was brought in by BHGRE Metro Brokers in Atlanta, Georgia, as its director of strategic growth. He worked on mergers and acquisitions alongside Kevin Levent, president at the company, which is the largest Better Homes and Gardens Real Estate franchise in the world. "We took over 20 companies in 24 months with the program," he said. "We found companies who didn't have a succession plan or had grown to a certain size and didn't know what to d...